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Global Marketing Management, 5e Chapter 17Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 17 Planning, Organization, and Control of Global Marketing
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Global Marketing Management, 5e Chapter 10Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 10 Global Product Policy Decisions I: Developing New Products
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Chapter 6 Copyright (c) John Wiley & Sons, Inc. 1 Global Marketing Management, 4e Chapter 6 Global Marketing Research
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Chapter 4Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition
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What can teachers / learners do? Chapter Overview
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Chapter 18Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 18 Planning, Organization, and Control of Global Marketing
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Chapter 5Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition
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Chapter 2Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition
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Global Marketing Management, 5e Chapter 14Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 14 Sales and Cross-cultural Management
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Chapter 6Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Masaaki Kotabe & Kristiaan Helsen Third Edition John Wiley & Sons, Inc.,
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Chapter 19Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 19 Global Marketing and the Internet
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