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The top documents tagged [company division]
Market Research & Sales Forecasting. What is Market Research? Simply a matter of finding out as much as you can before committing yourself to an irretrievable
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1 Marketing Management Chapter 2 STRATEGIC PLANNING AND THE MARKETING PROCESS
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FORMULATION OF STRATEGY: ANALYSING THE PRODUCT PORTFOLIO THE BCG MATRIX THE SHELL MATRIX THE GENERAL ELECTRIC MATRIX
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Chapter 2 Company and Marketing Strategy
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Strategic Position Techniques and Strategic Planning Techniques
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MOTIVATION CONCEPTS
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Chapter 6 Portfolio Analysis Objective: to introduce one of a key element of self-analysis method which assess the strength of a business in the market
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Decentralizing Budget to Maximize Information Return
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Company and Marketing Strategy: Partnering to Build Customer Relationships
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Decentralizing Budget to Maximize Information Return
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C HAPTER 2 Company and Marketing Strategy: Partnering to Build Customer Relationships
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