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Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved Chapter 10 Product planning is crucial to the launch and success
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Developing & Managing Products Strategic Marketing
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© Jasper White/Stone/Getty Images © 2013 by Cengage Learning Inc. All Rights Reserved.1 Lamb, Hair, McDaniel Chapter 11 Developing and Managing Products
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Developing and Managing Products
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Developing & Managing Products
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Chapter 11: Developing and Managing Products Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by
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