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The top documents tagged [consumer behavior literature]
Brand Personality of Tourist Destinations - An Application of Self-congruity Theory
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1-s2.0-S0022435914000700-main.pdf
215 views
Tourist Perceived Risk: Something to Avoid or Desire? Arie Reichel Ben-Gurion University of the Negev, Israel ICOT, Rhodes, April 29, 2011
220 views
Tourist Perceived Risk: Something to Avoid or Desire?
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Rules of Attraction
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