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The top documents tagged [creative pyramid]
The Creative Side Of Advertising
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The Creative Side Of Advertising
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Chapter eight Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,
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1 Chapter 11 The Creative Side of Advertising. 2 Lotus Brand Campaign (1999) $100 M account by Ogilvy and Mather Advertising campaign: Objective: To boost
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Chapter nine Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,
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