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The top documents tagged [effective brand management]
GOAL UM’s Brand Strategy Task Force works to build awareness and recognition of UM’s attributes by developing a comprehensive brand strategy and marketing
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Brand Strategy Initiative
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7/15/20151 Business Strategy & Policy PSU MGMT #562 Dave Garten
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Week # 4 –Biz Strategies
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1 Bridging the gap between marketing and finance™ ‘Brand Valuations: Why, When and How’ By: Mary-Ellen Field, IP and Licensing Director Brand Finance plc
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