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The top documents tagged [global brand management5]
Chapter 18Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition
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Global Marketing Management, 5e Chapter 17Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 17 Planning, Organization, and Control of Global Marketing
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Chapter 18Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 18 Planning, Organization, and Control of Global Marketing
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