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Retailing
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Chapter retailing and multichannel marketing fifteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
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Chapter 2 Questions
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Chapter 2 Types of Retailers. Variety and Assortment Variety is the number of merchandise categories a retailer offers. (“Breadth of merchandise”) Assortment
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Chapter retailing and multichannel marketing fifteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
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Types of Retailers Chapter 2. 2-2 Types of Retailers ■Retailers Use Different Retail Mixes -merchandise: variety (breadth) / assortment (depth) -services
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