×
Log in
Upload File
Most Popular
Study
Business
Design
Technology
Travel
Explore all categories
The top documents tagged [low involvement slide]
17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective
216 views
10-1 MARKETING MANAGEMENT Managing Mass Communications
227 views
16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be
214 views
Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
217 views
STRENGTH-BASED TEAMING: Achieving Safety, Permanency & Well Being DAY TWO
215 views
Out-of-Home and Support Media. The Role of Out-of-Home Media To deliver the advertising messages people encounter while moving throughout their town or
217 views