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Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 15 Integrated Marketing Communications
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Chapter 15 Integrated Marketing Communications. 15-2 Chapter Objectives 1.Explain how integrated marketing communications relates to the development of
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Snap: What can your marketing budget actually buy you?
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Chapter 15 Integrated Marketing Communications Principles of Contemporary Marketing Kurtz & Boone
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