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The top documents tagged [marketing research6]
pharmaceuticalmarketingcourse
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5/15/2015Marketing Research1 MEASUREMENT An attempt to provide an objective estimate of a natural phenomenon ◦ e.g. measuring height ◦ or weight
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Chapter 29 Conducting Marketing Research1 What You'll Learn The Marketing Survey How to construct a survey The ways that technology is used in marketing
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GRAHAM HOOLEY • NIGEL F. PIERCY • BRIGETTE NICOULAUD
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