×
Log in
Upload File
Most Popular
Study
Business
Design
Technology
Travel
Explore all categories
The top documents tagged [memorability brand elements]
chp==4.ppt
111 views
Choosing brand elements
504 views
building brand equity
249 views
LECTURE 2: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Zeenat Jabbar 2.1
231 views
4.1 CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College
292 views