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The top documents tagged [modern era of direct]
Integrating Direct Marketing and Personal Selling 17 ©2012 Cengage Learning. All Rights Reserved
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1 © 2009 South-Western, a part of Cengage Learning Chapter 19 Direct Marketing and Personal Selling PPT 19-1
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Marketing 3344. Who was Les Wunderman? He created the Columbia House record club and “invented” the modern era of direct marketing. The genius of
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