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Chapter 10 - Price - The Online Value
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Chapter 11 Objectives After reading Chapter 11, you will be able to: Identify the main fixed and dynamic pricing strategies used for selling online
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©2006 Prentice Hall11-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 11: Price
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E-Marketing 5/E Judy Strauss and Raymond Frost
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Chapter 11 Objectives
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