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19-1. 19-2 Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights
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Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing 4/e by Quester, McGuiggan, Perreault and McCarthy 15–1 Part 3: The marketing mix Chapter
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Managing the IMC Function MKT 3850 Dr. Don Roy
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