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Evaluating a Firm’s External Environment 2-1 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall. Chapter 2
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MISSION POSSIBLE EXPANSION PROJECT MPIII District Launch January 7, 2011
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2-1 Evaluating a Firm’s External Environment. 2-2 Why External Analysis? External analysis allows firms to: discover threats and opportunities see if
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