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The Promotion Mix.
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Marketing and your library Alison Miller
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1-1 9 TH EDITION CHAPTER 1 PERSONAL SELLING AND THE MARKETING CONCEPT Manning and Reece PART I
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Personal Selling and the Marketing Concept 1-1 1
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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-1 CHAPTER 1 Personal Selling and the Marketing Concept
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Personal Selling 18 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved
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Chapter 12 Organizational and Household Decision Making CONSUMER BEHAVIOR, 8e Michael Solomon
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Introduction to Product Decisions. 2 Preview Product and the major classifications of products and services Decisions companies make about each product
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