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Chapter 4 B2B buying behaviour. 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature
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B2B Buying Behaviour Lecture 4. 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature
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