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How can behavioural economics improve policies affecting consumers? Brussels, 28 th November 2008 V. Scailteur Procter & Gamble – Government Relations
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Consumer Decisions: Psychology for Profit Chapter 6 & 7
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Introduction to Social Marketing Thanks to: Dr. Debra Basil
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B&Q – small steps over time – driven by the label. 10% of world’s productive forests FSC’ed - Marks and Spencer - Wyevale Garden Centres 1993 1997 1995
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18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising
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What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt
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Focused on the Warfighter: Overview of the DoD SBIR/STTR programs TechLink is an Authorized U.S. Department of Defense Partnership Intermediary per Authority
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Retention. Numbers that Matter 3476= total number of women enrolled at least 95% retention at each visit, at each study site 100% attention to data quality,
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Linking Ozone Layer Protection, Climate Change and Energy Efficiency Caribbean Ozone Officers Meeting Antigua and Barbuda 1 – 4 March 2011 Carlos Fuller
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MARKETING MANAGEMENT 12 th edition KotlerKeller 18 Managing Mass Communications
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APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4
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Social Marketing 101. Social Marketing Uses commercial marketing techniques to contribute to –Individual well being –Good of society
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