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The top documents tagged [productmarket diversification]
Strategic Market Planning Chapter Eleven M arket-Based Management, 4 th edition
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Corporate Diversification Chapter 7. Corporate Diversification 2 2 Copyright © 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
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What Corporate Strategy Is Single-Business Organization – is in primarily one industry Ex. Coca-Cola Multiple-Business Organization – is in more than one
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