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8. summary S & D
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Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang
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©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University
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Sales Promotion and Personal Selling. Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion
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1 Chapter 18: Sales Promotion and Personal Selling Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright
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Chapter 16Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian
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