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Copyright © 2001 by Harcourt, Inc. All rights reserved. 15-1 CHAPTER FIFTEEN INTEGRATED MARKETING COMMUNICATIONS Text by Profs. Gene Boone & David Kurtz
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Chapter 15 Integrated Marketing Communications. 15-2 Chapter Objectives 1.Explain how integrated marketing communications relates to the development of
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Promotion and Pricing Strategies
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Part 6: Promotional Decisions
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