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Advertising Chapter 19. Advertising and It’s Purpose Advertising is nonpersonal promotion which promotes ideas, goods or services by using a variety of
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Chapter 14 Accessing Resources for Growth from External Sources McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved
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Targeting your publics through Media Relations Topics covered What is media relations Characteristics of PR/media relationship Developing media strategy
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