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The top documents tagged [value articulation]
SiriusDecisions Interview with Jim Ninivaggi: From Pitching Products to Selling Value
185 views
Using sales insights to lead commercial transformations
390 views
- Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,
219 views
Business Coaching Sessions
41 views
- Value Articulation – A Framework for the Strategic Management of Intellectual Property
50 views