tagline
TRANSCRIPT
Ashley Hamilton Professor Klinkowstein
Don’t expose yourself so much on social media.
http://www.chicagotribune.com/features/life/ct-social-media-privacy-20140130,0,6538726.story
Ashley Hamilton Professor Klinkowstein
• Don’t reveal your location.• Know your privacy settings.• Turn auto back up off.
Ashley Hamilton Professor Klinkowstein
• Control what others tag you in.
• Do not expose everything.• Know all of your settings.
Ashley Hamilton Professor Klinkowstein
• Observe 5 students using social media in dorms and in student center.
Ashley Hamilton Professor Klinkostein
Ethnographic Research (Dorm)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Dorm)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in Dorms
• Students were comfortable posting personal things.
• Students had location turned on.• Posture; sloutched over. • Complained about backaches.
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (SC/ Dorm)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research (Classroom)
Ashley Hamilton Professor Klinkowstein
Ethnographic Research Observations in Public (Student Center and Classroom)
• Some students like to “creep on” other’s social media.
• Posture; sloutched over.
Ashley Hamilton Professor Klinkowstein
Additional ResearchStop Sloughing! Good Posture Boosts Self-Esteem by Harvey Black
• College students who sat up and filled out a survey felt better than those who slouched while filling out the forms.
Ashley Hamilton Professor Klinkowstein
Additional ResearchFrom Sloppy Slouchers to Discreet Learners: What’s your Desk Posture? By Venessa Wong
• Describes bodily problems that can be caused by slouching positions.
• Hovering over a screen and leaning forward for a long period of time causes back pain.
Ashley Hamilton Professor Klinkowstein
Additional ResearchTech Needs a Posture Check by Deanna Utroske
• When you go online, your spine tends to go offline.
• StandApp- app that reminds you to get up from your chair.
• Posture Track- monitors posture through computer cameras and alerts people when they’re slouching.
Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• A portable back piece that students can use in different situations to help them maintain good posture.
Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• The back piece has the capability of attaching to chairs and leaning against bedroom walls in order to provide people with comfortable back support.
Ashley Hamilton Professor Klinkowstein
Proposal for an Innovative Business
• Aids in back pain relief as well as correcting posture.
Ashley Hamilton Professor Klinkowstein
Tagline Research“Existing Taglines”
• BMW: “The ultimate driving pleasure”
• Honda: “The power of dream”• Office Depot: “Taking care of
business”
Ashley Hamilton Professor Klinkowstein
Tagline about a prosed business
• “Taking care of posture”
Ashley Hamilton
Tagline Study Image Research
Ashley Hamilton Professor Klinkowstein
Image Research
Ashley Hamilton Professor Klinkowstein
Image Research
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
Ashley Hamilton Professor Klinkowstein
• New Tagline
Ashley Hamilton Professor Klinkowstein
• Out of focus background image “manipulated tagline
Ashley Hamilton Professor Klinkowstein
• Finish Tagline Study