t'aide living - marketing strategy
TRANSCRIPT
Goal
Create a Facebook lottery strategy and plan for next 4 months.
Increase the LIKE level to 2000 LIKEs.
At least 5000 people reached with every lottery.
Questions
How often? Is 1 per week optimal? How long should lottery last (3 days, a week)?
Shall we use reminders and what would be expected result? (“We will draw tomorrow,
you can still participate”,
What are the most popular groups we could target and share lottery with?
What are the topics & questions to ask in order to get people interactive
Analysis
Average per ad
11.49eu spent
39305 reached
1356 likes
164 shares
Cost benefit ratio vs. opportunity cost