Tailor the story to the local media outlet

Serve it on a silver platter

Deliver Your Message

• National DSP Recognition Week

• Importance of DSPs

• Rewarding career

A quick email pitch to reporters is more effective than press release

• Subject Line: 300 to Rally on City Hall Steps, Fri. Sept. 14, 11 a.m. Hi Ben,People with developmental disabilities will join the staff who support them on Friday, as City Council members issue a proclamation recognizing a dedicated workforce. Thought this might be of interest:http://www.yai.org/about/newsroom/press-releases/new-york-city-council-to.htmlThank you for your consideration.

Go to Media Websites

See whose covering:

• Social services

• Health care

• Medicaid

• Education

• Other disability issues

Set Google Alerts

Follow Reporters on Social Media

• Compliment them on a story on their Facebook page or Twitter feed

• Get a college intern in a journalism program or ask volunteers to help with your media and public relations

Profile DSPs on Your Website

Get Involved with ANCOR

• If you are wearing the communications hat, there are a group of people in your shoes.

• Many communications professionals who are members who are happy to share information

• Lynn Berman: 212-273-6199; lberman@yai.org