TAIWANOfficially known as REPUBLIC OF CHINA

LOCATION OF THE COUNTRY

REPUBLIC OF CHINA AREA – 36,193 Square Kilometers (136th)

Population - 23,340,136Males - 11,678,151Females - 11,661,985

Capital - Taipei

Official Language – Standard Mandarin

GDP - $466.8 billion

Per Capita Income - $18,300

REPUBLIC OF CHINA Currency – New Taiwan Dollar (NT$)

1 USD = 29.51 NT$ 1 NT$ = 2.12 INR

Main Industries :-ElectronicsCommunication and Information Technology

ProductsMachineryIron and Steel

FAMILY LIFE Taiwanese culture has favored the value of loyalty

over fairness and honesty

A Taiwanese mind is not an individual mind, but a family mind

People work, live and find solace in their family

Taiwanese people sometimes feel overburdened by their parents

BUSINESS ETIQUETTE

Time is not as important as successfully ending the

meeting

Meetings will continue until the discussion is

completed

People communicate indirectly and are concerned

as how their words and content effect others

EXPORTS

Export GoodsElectronicsFlat PanelsOptical and PhotographicMeasuring Instruments

Main Export PartnersMainland China (27.1%)Hong Kong (13.2%)United States (10.3%) Japan (6.4%)

EXPORTS

IMPORTS

Import GoodsElectronicMachineryCrude petroleumPrecision Equipment

Main Import Partners Japan (17.6%)Mainland China (16.1%)United States (9.5%)

IMPORTS

CHINA AND TAIWAN

CHINA’S RELATIONSHIP WITH TAIWAN Political Relations (One China Policy) Viewpoints within China

Claims Taiwan to be a part of China, despite the existence of 2 Governments

People’s Republic of China (POC) – Mainland China Republic of China (ROC) – Taiwan

Viewpoints within Taiwan Believes China only refers to People’s Republic of China (POC) States China and Taiwan as 2 different countries People’s Republic of China (POC) – Mainland China Republic of China (ROC) – Taiwan

CHINA’S RELATIONSHIP WITH TAIWAN Trade Relations Despite diplomatic friction, Economic relationship is

positive

China is largest trading partner

Almost 30% of exports are sold to China making it largest trading partner

Likewise Taiwan ranks top 10 in China’s trading partner

Increase of direct flights between China and Taiwan to 270 per week from 108 per week (since 2009)

CHINA’S RELATIONSHIP WITH TAIWAN

Trade Relations

In June 2010 both countries signed Economic Co-operation

framework agreement

Which cut tariffs on 539 Taiwanese exports to China

Likewise 267 Chinese exports to Taiwan

MANUFACTURING HUB Taiwan is aggressively seeking manufacturers globally

Distinctive geographical location

Offers strong protection of intellectual property

More secure legal environment

More developed, predictable & transparent market environment

Lower Tax rate at 17% compared to 25 % with China

Labour productivity $43 compared to $8 with China

Labour costs in Taiwan are still more expensive than China

TOURISM STRATEGIES Rich tourism resources in the country

Travel service centers Taipei Scenery spot Airport Bus station

Attraction activities like Lantern festival exhibition Chinese food exhibition International tourism fairs

Hosting tourism websites in many languages

TOURISM STRATEGIES

Inviting spokespersons to shoot promotional films and

posters

TV programmes on National Geographic

Targeting to create a “Taiwan Fad” for tourists visiting Asia

Government loosening relative regulations to attract

tourists