take a s.t.a.n.d. – college advocacy in action: the good, the bad, & the lessons learned...
DESCRIPTION
Presentation Objectives THE GOOD: Tips for Coalition Development & Maintenance THE BAD: Reasons for Unsuccessful Campus Activities & Campaigns THE LESSONS LEARNED: Ways to Reach the Entire Campus CommunityTRANSCRIPT
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Take a S.T.A.N.D. – College Advocacy In Action: The Good, The Bad, & The
Lessons Learned
Presented by:CSUS Tobacco-Free Advocacy Project
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The Project
Reduce the use of tobacco on campus Expose the tobacco industry’s targeting tactics Raise the awareness about tobacco use Create positive lasting change at CSUS
Our mission is to educate and empower over 25,000 students on the California State University, Sacramento
campus.
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Presentation Objectives
• THE GOOD: Tips for Coalition Development & Maintenance
• THE BAD: Reasons for Unsuccessful Campus Activities & Campaigns
• THE LESSONS LEARNED: Ways to Reach the Entire Campus Community
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Coalition Development• Learn About the Campus• Develop a Mission• Student Involvement Needed• Target Your Audience• On-Campus Coalition• Cash OR Credit?• Recruitment Event
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Learn About the Campus• Meet with campus administrators
& leaders• Campus newspaper• Research website• Research campus schedule• Attend campus events• Hang out in Student Union
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Develop a Mission• Relevant to campus needs• Something students will want
to be involved with• Includes the goals of the
project or organization• Attainable• Concise
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Student Involvement Needed!!!• Working knowledge of campus
activities, trends, local popular culture, etc.
• Students have a powerful voice• Students are the intervention target• Students are the key to any
successful multi-faceted social norm change campaign
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Target Your Audience Club/organization boxes Residence halls Career center Student Government Multi-cultural center Health center Health sciences departments Eating areas Kiosks
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On-Campus CoalitionAdvantages
• Student led and driven
• Institutionalized• Power in numbers• Access to club
resources• Synergy counters
turnover
Challenges• Challenging to
organize and maintain
• Volunteer students tend to be over committed
• Individual skill levels tend to vary
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CASH OR CREDIT?Incentives Incite Interest
• Stipends• College credits• Gift certificates• Scholarships• Promotional items• Positive
Affirmations• Recognition
• Trainings• Work experience• Certificates of
Achievement• Networking • Being involved• The incentives are
endless…
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Recruitment Event• SCHEDULING & LOCATION• FOOD!!!!• Make it Fun!!!• Incentives• Interaction• Clear and pertinent information• Energy & passion• Call to Action
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Coalition Maintenance
•STUDENTS
•AGENCY/ORGANIZATION
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Coalition MaintenanceSTUDENTS
• Communication
• Trainings
• Logistics
• Incentives
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Communication
• E-mailing: the most conducive to students’ busy schedules.
• Message boards/listservs: post messages, students can talk with one another.
• Telephone: mostly leaving messages, unless calls are made in the evenings.
• Snail Mail: NOT EFFECTIVE!• Open lines of communication: give
students alternative ways to contact you.
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TrainingsImportance
• Education• Strategy Exchange• Materials,
literature, web sources, etc.
• Students choice of topics
• FOOD!!!
Topics• Advocacy• Policy• Social Norm
Change• Media• Campaign planning• The topics are
endless…
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Logistics• Meet regularly• Stay abreast of campus issues,
policies, procedures, etc.• Schedule events & activities
consistently• Set attainable and achievable
goals
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Incentives• Public speaking• Resume building• Leadership skills• Celebratory events• Specific roles/jobs• Creative control• Sense of their own power, so they
will feel invested
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Coalition MaintenanceAGENCY/ORGANIZATION
• Campaign Development
• Allies, Opponents, & Roadblocks
• How to Get Allies Involved
• Implement Action Plan
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Campaign Development• Conduct tobacco indicator assessments
(administrators & campus departments)• Administer student behavioral,
attitudinal, and perceptual survey• Administer faculty/staff behavioral,
attitudinal, and perceptual survey• Assess allies, opponents, and roadblocks• Develop an action plan based on the
priorities indicated by the assessment and survey results
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Allies, Opponents & RoadblocksAlly: Dr. Jan Hemming, Director of the Student Health
Center, offers meeting spaces, suggests campus contacts, volunteers to be a liaison between project and administration.
Opponent: Dr. Cherry Zinger, Vice President of Student Affairs, smokes a
pack a day, views tobacco use as a personal decision and not a public health issue, advocates for smokers’ rights.
Roadblock: Lee Cannon, Director of Student Activities, insensitive
to issue, dislikes non-campus entities, inflexible to requirements of a social norm campaign.
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How to Get Allies Involved• Schedule meetings/ presentations• Provide information on issues,
project goals, & how they can help• Incite interest in various aspects of
multi-faceted campaign• Make issue relevant• Provide incentives or an exchange
of service• Call to Action
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Implement Action Plan• STUDENTS involved at every step• Address priorities through activities,
media campaigns, and literature that would reach the target audience
• Incorporate a positive atmosphere• Seek out resources and relevant allies• Adjust action plan as goals are met
and situations change
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Coalition Development & Maintenance Highlights
• STUDENT involvement is a must• KNOW and BE on your CAMPUS• DEVELOP AN ACTION PLAN based
on target audience• BE FLEXIBLE
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Unsuccessful Campaigns & Activities
• Lack of Student Involvement (Coalition & Students-At-Large)
• Lack of Common Goal
• Poor Preparation & Planning
• Limited Resources
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Lack of Student Involvement COALITION
• Planning events, activities, campaigns
• Advertising the events and activities
• Attendance at the events and activities
• Follow-up with interested students, or students in need of services
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Lack of Student Involvement STUDENTS-AT-LARGE
• Buy-In
• Attendance
• Support
• Collaboration (I.e. campus clubs, organizations, etc.)
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Lack of Common Goal• Other people, organization, agency
agendas• Different message, process, and
purpose• Lack passion from intervention
population
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Poor Preparation & Planning• Collaboration• Facts &
Information• Campus
Procedures• Allies Aligned• Event/Activity/
Campaign Schedule
• Follow-up
• Timing • Weather• Advertising• Location• Checks &
Balances• Enticement• Call to Action
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Limited Resources• Money
• Incentives, promotional items, gift certificates, etc.
• Donations
• Flexible and open
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Unsuccessful Activities/Campaigns Highlights• STUDENT involvement is essential • PLANNING is a must• GOAL must shared• RESOURCES need to be available• BE FLEXIBLE
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How to Reach Large & Diverse Campus Communities
• Involvement
• Creativity
• Purpose
• Multi-faceted
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INVOLVEMENT: Needs to Involve Demographic
• Planning• Pre-Testing• Focus Groups• Interviews
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Creativity: Needs to Appeal to Demographic
• Look• Design• Contents• Information• Presentation
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Purpose: Needs to be Relevant to Demographic
• Buy-In
• Identify
• Positive
• Call to Action
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Multi-Faceted: Needs to Have Various Components
• Events/activities• Policy work• Presentations• Participation (committees, ad hocs,
input)• Media• Cessation• Opportunities
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Highlights• INVOLVEMENT is a must• CREATIVTY is key• RELEVANT PURPOSE• COMPRENHSIVE approach• FLEXIBILITY a must
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Our Tips…• Limit frustrations and be patient• A successful college project needs
a youthful spirit• Show your appreciation for
students and allies• Always remember you are working
with students- keep an open mind• Expect both wins and losses• Celebrate successes
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Contact S.T.A.N.D.American Lung Association of Sacramento – Emigrant Trails
909 12th StreetSacramento, CA 95814
916.444.5864916.444.6661
www.sacSTAND.org