take charge of your vertical: how to be a thought leader
DESCRIPTION
To help you solidify your position as an expert in your industry, author and serial entrepreneur Denise Brosseau shares how to use thought leadership to give your ideas and voice visibility, build intellectual property to stand out from the crowd and create a plan to become more "discoverable."TRANSCRIPT
Take ChargeOf YourVertical
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Meghan MoulConsultant Services Advisor
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Expert Speaker: Denise Brosseau
• CEO, Thought Leadership Lab• Thought leadership strategist, speaker, business advisor & author
• Co-founder, Springboard • Client list includes Agilent, Bank of America & Medtronic
Question
Choose the statement that best describes your current Thought Leader status:
A. I don’t know what a Thought Leader is.B. I want to be a Thought Leader in my
vertical I but don’t know how.C. I have identified goals that will help me
become influential.D. Becoming a Thought Leader is not a
top priority right now.
©2014 Thought Leadership Lab
Van Ton-QuinlivanPG&E & CA CommunityCollege Chancellors Office
Ron Finley‘GangstaGardener’
©2014 Thought Leadership Lab
Adrian OttExponential Edge
Innovate
InspireThought Leaders
Replicate & Scale
Build Communities
Influence Sustainable Change
Change Agents
Question
Who Is a Thought Leader or Change Agent
You Admire?
©2014 Thought Leadership Lab
Thought LeadersScale Their Impact
©2014 Thought Leadership Lab
Question
Why Do YOU Want to Be a
Thought Leader?
©2014 Thought Leadership Lab
Why Be a Thought Leader?
Influence Impact
Income Legacy
Career Insurance
©2014 Thought Leadership Lab
Why Be an Thought Leader?
Show-Off Braggart
Self-Promoter
GrandStander
Make aDifference
©2014 Thought Leadership Lab
Question
What is holding you back from becoming a Thought Leader:
A. I’m too busy; I don’t have time.B. I don’t have the appropriate skill set.C. I don’t have enough confidence in my
abilities.D. I am not sure thought leadership will
help me find a job or get promoted.E. Nothing! I’m on my way.
©2014 Thought Leadership Lab
©2014 Thought Leadership Lab
Amplify Your Impact, Multiply Your Influenceand Leave a Legacy that Matters.
©2014 Thought Leadership Lab
for Consultants
ThoughtLeadershipLessons
©2014 Thought Leadership Lab
Find Your Driving
1
Passion
©2014 Thought Leadership Lab
1Pen Your Venn
Credibility
ExperienceCommitment
Thought Leadership Intersection
Point
©2014 Thought Leadership Lab
1Question
How will you hone your niche to
assure you are relevant & unique?
©2014 Thought Leadership Lab
Build Your Ripples of
2Influence
Activate Your 3Advocates
3Adrian Ott
Exponential Edge
Become aConvener
3Question
How could you play the role of
convener in your niche?
©2014 Thought Leadership Lab
FindAn Established
Partner
3
3Question
Who could you partner with to
scale your impact?
©2014 Thought Leadership Lab
Put Your4
“I”On the Line
Codify Your Lessons Learned
5
5Show thePath Forward
5
Mindful Eating – Michelle May, M.D.
Create a Framework
Capture the BIG Idea
Chip Conley, Joie de Vivre
5
Sa
5Make it Memorable
Sally Hogshead
Question
How Can You Tell a Bigger Story
About the Work You Are Doing?
5
©2014 Thought Leadership Lab
JuxtaRowsDistill What You Know
Exercise
5
JuxtaRows
5 What Doesn’t Work What Does Work
1. 2. 3.
1. 2. 3.
StartHere
Put Yourself on6S.H.O.U.T.
Be Discoverable
6
6How Will You Be
More Discoverable?
Question
©2014 Thought Leadership Lab
Incite (R)Evolution
7
Avinash Kaushik, Google
Always Add Value
7 125,000
150,000
©2014 Thought Leadership Lab
7 In What Ways CanYou Add Value in Your Industry or
Niche?
Question
©2014 Thought Leadership Lab
What IsRequired?
Put Your4
“I”On the Line
Nurture YourInner Lion
4
©2014 Thought Leadership Lab
What Will You Do To Nurture Your
Inner Lion?
Question
©2014 Thought Leadership Lab
“Thought leadership is not about
being known, it is about being
known for making a difference.”
– Denise Brosseau
©2014 Thought Leadership Lab
1.Make yourself more ‘discoverable’ this year
2.Help your clients be more discoverable
3. If I can help you scale your impact and influence and become a thought leader in your niche, please be in touch…
If you want worksheets, drop me a note:[email protected] my mailing list at:www.thoughtleadershiplab.comFollow Me on Twitter: @thoughtleadrlab
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