take it apart
TRANSCRIPT
Take it ApartBy Courtney SoRelle,
Meredith Marcum, Hannah Wang, and Maddie
Schwarz
Association
• Links a product, service, or idea with something people want like low prices, better lifestyle, or smiley faces.
Walmart
Bribery
• Promises you something, such as a rebate or “free” gift, if you buy the product.
Buy one get one free.
Get on the Bandwagon
• Shows lots of people enjoying a product, with the hope that you won’t want to be left out.
Kashi Cereal
The beautiful people
• Features good looking models in fashionable clothes and places to grab your attention.
L’oreal make-up
Fear!
• Links a product, service, or idea to a “solution” to something people fear like low prices on medicines and medical bills if your family was ever injured.
State Farm
Humor
• Makes you laugh (who doesn’t like to laugh.)
Red Robin (yummm!)
The End!!