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Spotlight Details Promoted Trend Spotlight Take over Twitter’s Explore tab, where people go to see What’s Happening Media: 6-second looping GIF, MP4 or static image Aspect Ratio: 16:9 (for image, GIF or Video) File size: 5MB for image, 15MB for GIF/Video PTr Hashtag: Max 16 characters PTr Description: Max 30 characters Creative must be delivered to Twitter via a dark Tweet, with media (either GIF, MP4 or image) only. Media in card formats cannot be accepted. Creative Specifications 3X higher avg CTR than Promoted Trend* 113 % higher ad recall than Promoted Trend* *Source: EyeSee New Ad Products Research, 2018 Q. Which of the following brands do you recall seeing a Tweet for? Q. How favorable is your view of [brand]? Q. What was your overall reaction to the ad? Q. How likely are you to consider [brand] next time you look for [product]? • Spotlight is an upgrade to Twitter’s Promoted Trend placement • The media-forward Spotlight will appear at the top of the Explore tab for a user’s first two (2x) visits in a day before returning to the regular Promoted Trend position for the remainder of the day • For pricing and availability, please contact your Twitter Client Partner The Promoted Trend Spotlight enables brands to leverage the undeniable stopping power of video paired with the premium real- estate of the Explore tab, where people on Twitter go to see What’s Happening. Spotlight Creative Swapping allows you to swap your creative on the day you’re running your Spotlight. This feature gives you he flexibility to extend your message and further tell your story. Capture attention With immersive, full-width creative, Promoted Trend Spotlight captures attention and reinforces your message. Promoted Trend Spotlight supports a 6- second video, GIF, or static image that runs edge-to- edge on mobile devices within the Twitter app. Differentiate your brand Sitting atop the Explore tab, Promoted Trend Spotlight differentiates your brand from other placements on Twitter by appearing next to highly-curated editorial content. Surface conversation Tying together the prominent placement and expansive coverage that sits atop Twitter’s explore tab, brands have the opportunity to generate conversation and invite discussion. Overview Search Twitter TWTR 9/15 AM 100% NEW!

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Spotlight Details

Promoted Trend Spotlight Take over Twitter’s Explore tab, where people go to see What’s Happening

Media: 6-second looping GIF, MP4 or static imageAspect Ratio: 16:9 (for image, GIF or Video)File size: 5MB for image, 15MB for GIF/VideoPTr Hashtag: Max 16 charactersPTr Description: Max 30 charactersCreative must be delivered to Twitter via a dark Tweet, with media (either GIF, MP4 or image) only. Media in card formats cannot be accepted.

Creative Specifications

3X higher avg CTR than Promoted Trend*

113%higher ad recall than Promoted Trend*

*Source: EyeSee New Ad Products Research, 2018 Q. Which of the following brands do you recall seeing a Tweet for? Q. How favorable is your view of [brand]? Q. What was your overall reaction to the ad? Q. How likely are you to consider [brand] next time you look for [product]?

• Spotlight is an upgrade to Twitter’s Promoted Trend placement • The media-forward Spotlight will appear at the top of the Explore

tab for a user’s first two (2x) visits in a day before returning to the regular Promoted Trend position for the remainder of the day

• For pricing and availability, please contact your Twitter Client Partner

The Promoted Trend Spotlight enables brands to leverage the undeniable stopping power of video paired with the premium real-estate of the Explore tab, where people on Twitter go to see What’s Happening.

Spotlight Creative Swapping allows you to swap your creative on the day you’re running your Spotlight. This feature gives you he flexibility to extend your message and further tell your story.

Capture attention With immersive, full-width creative, Promoted Trend Spotlight captures attention and reinforces your message. Promoted Trend Spotlight supports a 6-second video, GIF, or static image that runs edge-to-edge on mobile devices within the Twitter app.

Differentiate your brand Sitting atop the Explore tab, Promoted Trend Spotlight differentiates your brand from other placements on Twitter by appearing next to highly-curated editorial content.

Surface conversation Tying together the prominent placement and expansive coverage that sits atop Twitter’s explore tab, brands have the opportunity to generate conversation and invite discussion.

Overview

Search Twitter

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