Take the opportunity to become a marketing brand manager in a unique international marketing competition…

Imagine a new concept and product linefor an existing L’Oréal brand.

Since its creation in 1993, more than 43,000 students have taken part in this exciting marketing competition, revamping international L’Oréal brands. 2010 figures:

- Over 7,100 students- 221 universities- 43 countries

2010Instituto Universitário de LisboaPortugal

Developing the first beauty product range for DIESEL

2009Symbiosis Centre of Management & HRD, India

Creating the first fragrance forMAYBELLINE NEW YORK

Creating a new Capital Soleil product range for the 13-25 year olds.

2008Brigham Young UniversityUSA

2007National University of Singapore, Singapore

Developing an international marketing strategy for Redken for Men

2006Science-Po, FranceKorea University, South Korea

Developing an international marketing strategy for Lancôme Bodycare

2005Universität St. Gallen, Switzerland

Developing an international marketing strategy for StudioLine

2004York University’s Schulich School of Business (Canada)

Developing an international marketing strategy for Biotherm Homme

Turn theory into practice

Develop an original concept in coherence with the brand values

Design a new range of products

Create a unique communication campaign

Present in front of a L’Oréal Jury

Compete against the rest of the world

Undergraduate students with an interest in marketing enrolled in their final 2 years of

school.

Get the real life experience of being a brand manager Sell your ideas to top L’Oréal executives

Interact with people from different backgrounds and walks of life

Work with a communication agency

Be the winning team and come to Paris for the International Finals

Best Communication Campaign PrizeThe best communication campaign will be awarded by an important figure from the world of advertising

1st prizeYour team wins a trip worth €10,000 and theL’Oréal Brandstorm CUP for your University.

2nd prizeYour team wins a trip worth €5,000

3rd prizeYour team wins a trip worth €2,500■ ■ ■ ■

Registration online in a team of 3 students Work as a brand manager on the case study National Finals

International Finals in Paris

FROM LOCAL TO GLOBAL

Campus presentation:

Registration deadline on the website:

Pre case study presentation:

Work on the Case Study:

Work with the communication agency:

International Finals:

National Finals:

16th January 2010

3rd March 2011

March – May 2011

March – May 2011

27th May 2011

June 2011

Schedule