take time out for your beauty with us
TRANSCRIPT
Take Time Out For Your Beauty With Us...
Contents Intro Founders R2S Story Evolution of Logos Funding Acquisitions Why Route2shop? Order Lifecycle
Intro Two young entrepreneurs founded Route2shop on one fine evening during a high tea conversation with the realization of persistent gap in access to the high quality and emerging global brands to Indian customers. The name Route2shop was coined to address this intricate thought with a simplified name.
Route2shop is the youth-driven online curator that aims to bring the price revolution and globally handpicked products and brands based on experts’ opinion and rigorous client preference analysis. The initial categories targeted are the daily need consumer products like beauty and personal care, food, homecare.
We have effectively laid our processes and functions on the basic principles of product genuineness, secured payment gateways, best prices and unique customer experience.
Founders
Mr.Jitendra Kumar Saxena
About Founders Jitendra Kumar Saxena MD and Founder JK Saxena spent his early years in Bareilly and Budaun. He graduated from Bareilly College, Bareilly. He started his venture as Himalaya Group of Companies in 2010.
As a MD, JK Saxena oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Route2shop’s corporate divisions which include the finance and legal departments.
An avid gaming enthusiast, JK Saxena likes to spend most of his free time in doing social work.
About Directors Hrishi Gupta Director Born and raised in Bareilly, Hrishi went on to get a degree in Master from Noida Business School. He had a brief stint at Primary Module before taking the entrepreneurial plunge with Route2shop.
At Route2shop, Hrishi oversees all operational activities that come into play from the time the customer places an order till the time of delivery and technical updating. This spans across divisions like warehousing, logistics and customer support.
A big fan of Sachin Tendulkar as well as Dhiru Bhai Ambani, Hrishi is also passionate about Business Plan and Entrepreneurship.
Route2shop StoryRoute2shop,was established by Mr.JK Saxena and Mr.Hrishi Gupta whos was working with an IT company before coming to R2S and started their own company.
Initially they used word of mouth strategy to popularize their company’s existence.
Hrishi started this company under the guidance of JK Saxena and got more results from market in the initial stages.
Then we targeted the maximum no. of consumers through yhe strategy of digital marketing.
Evolution of Logos
Funding
Initially funded by the JK Saxena himself from his already ongoing venture Himalaya Corporation Limited with 50 Lakhs(INR).
We are seeking to add on more funding through the investors from banking segment.
Screenshot..
Why Route2shop?Authenticity Maximum Discounts Exclusive Brands Best Customer Service In-house Inventory Maintenance Quality Check Department More Varieties 24*7 Customer Support E-mailed customer receipt Save and secure Payment Gateway User Friendly App Exciting Offers Availability of Products
Why Route2shop?Payment cash on delivery.,.. auto redirection to banking site...
Inventory... Not like only when an order is placed they get the product.The products are all there in the godown. When u order u get it after the specified number of days. Strictly abide by “never promise something that u don't have” rule.
Contd..
Order Lifecycle Attract users to the site
Family, Friends, SEO, SEM,WoM, Brand Building
Provide selection
Make it easy to Find & Discover products Provide details to evaluate a product
Description, Specifications, UGC
Price well Have to be competitive to the most obvious options
Provide convenient payment options Online, COD
Confirm payment
Order Lifecycle(contd) Get the item
Procure from (Just-ininventory house-time) (Supplier selection)
Keep Inventory (Inventory Prediction, Planning)
Clean & Check for sanity Pages missing, MRP printed lesser than told to you
Pack the item Tamper proof, weather proof, breakage proof
Select courier & hand-over Courier performances vary across regions a LOT
Get tracking id & communicate to customer Follow-up for timely delivery
Take care of returns (faulty product/user changes their mind)
Minimize returns
This is Dhanda No glamour – this is dhanda and very traditional at that. Your competition is with Sadar Bazar, Malls and Chandni Chowk.Dealing with suppliers: > Signing agreements with Dealers and Companies > getting them to share data feeds > getting them to fulfil your orders
Dealing with Payment Gateways Setting up & operating large warehouses Dealing with Couriers People may not be as forthright & honest
