“take two fifty million dollar agencies and put them together and in three years you’ll have one...
TRANSCRIPT
““Take Two Fifty Million Dollar Take Two Fifty Million Dollar Agencies and Put Them Agencies and Put Them
Together and in Three Years Together and in Three Years You’ll Have One Fifty Million You’ll Have One Fifty Million
Dollar Agency”Dollar Agency”Harry PasterHarry Paster
1. What is the Outcome You 1. What is the Outcome You Desire?Desire?
2. Will Merging Deliver That 2. Will Merging Deliver That Outcome?Outcome?
3. What Will You Have to Do to 3. What Will You Have to Do to Assure Achievement?Assure Achievement?
The Three Most Important The Three Most Important Things in Merging Agency Things in Merging Agency
Capabilities are:Capabilities are:Culture, Culture, CultureCulture, Culture, Culture
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that How critical is it to achieve that
outcome?outcome?
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that Is M&A the best way to achieve that
outcome?outcome?
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that Is M&A the best way to achieve that
outcome?outcome? How will the cultures mesh?How will the cultures mesh?
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that Is M&A the best way to achieve that
outcome?outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy?
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that Is M&A the best way to achieve that
outcome?outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy? What is the business plan?What is the business plan?
Some QuestionsSome Questions
What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that outcome?Is M&A the best way to achieve that outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy? What is the business plan?What is the business plan? What are the diversionary costs?What are the diversionary costs?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership What will it mean to the leadership
team?team?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective What will it mean to prospective
clients?clients?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you? What is the downside?What is the downside?
Some More QuestionsSome More Questions
Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you? What is the downside?What is the downside? How will you do the deal?How will you do the deal?