take your business through the roof
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Presentation from the Fordyce Forum 2012, presented by Barb Bruno.TRANSCRIPT
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TAKE YOUR BUSINESS THROUGH THE ROOF
Presented by Barbara J. Bruno, CPC, CTS
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Mark Zurkerberg, CEO - Facebook Week of 5.14 Celebrated his 28th Birthday Got Married to Priscilla Chan Initial IPO estimated his wealth at $19.25 B
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Jennifer Lopez American Idol Judge #1 of Forbes Celebrity Top #100 $52m as of 5.12 Albums, World Tour, 3 Movies Collection for Kohls, 18 fragrances
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#1 in the United States #5 Most Powerful People
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These people are all smart, independent,
talented, unique, hardworking and
successful
What lessons can you learn from them to take your business through
the roof?
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Successful People Do The Things Other’s Don’t
Lesson Number One
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Continue to learn from competition
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Takes time to show gratitude and thanks
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Share’s the wealth with employees, while he donates millions to charity!
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Learn from your competition?
Show gratitude to clients and candidates?
Survey or ask for critiques?
Prepare & plan?
Commit to a lifetime of learning?
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Be Creative
Be Different
Be True to Yourself
Display Your Personality
Strive to be a WOW
How do you Stand Out?
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LESSON NUMBER THREE
PREPARE FOR THE UNEXPECTED
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Job Satisfaction – All Time Low (less than 15%)
Majority of Companies will hire in
2012 – 2013
Baby Boomers
and retiring
worldwide
Economy is improving
Enjoy today’s Perfect Storm
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Successful people “Try more” so they fail more. It’s not the number of your successes but the failures you overcome that determine your level of success.
LESSON NUMBER FOUR
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The day after Facebook went Public – Zuckerberg lost $2B
Jennifer Lopez – Jlo and Sweetface clothing lines failed
Bill Gates never graduated from Harvard and failed in the first company he founded called Traf-O-Data
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1. 20% that provides 80%
of results
2. Time Wasters
3. New Ideas
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Determine Friend or
Foe…
Walk away from Noise
LESSON NUMBER FIVE
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Conduct revenue modeling
Position yourself as a trusted advisor
Attract clients by positioning yourself as
an expert
Determine a prospective clients pain before your
“marketing presentation”
Walk away from reduced fee high maintenance clients
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Represent Top Talent – the hidden market of candidates
Focus on the 5% of
candidates you WILL
place
Don’t depend on job boards
Identify new
sources quarterly
Walk away from high
maintenance candidates
REPRESENT THE CANDIDATE YOUR CLIENTS WANT TO HIRE
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Mark Zuckerberg turned down a $15B offer from Microsoft Jennifer Lopez turned down the role as a judge on X Factor Bill Gates turn down daily role of Microsoft Operations to focus on his $31 B Foundation. He has to date donated $28B to charity
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LESSON NUMBER SIX
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Your current life reflect choice you’ve made
You are one choice away
from changing your life
It is no Coincidence that
you are attending the
Fordyce Forum in Dallas in 2012
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LESSON NUMBER SEVEN
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Clients…Candidates…
Co-Workers… Split Partners
You have people’s
lives in your hands
Play at a level 10
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ATTRACT NEW
BUSINESS
LESSON NUMBER EIGHT
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Attract business based on your reputation and performance
Increase business with current clients
Develop a referral process for clients and candidates
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If you think you can or If you think you can’t
You’re 100% right
LESSON NUMBER NINE
Realize:
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You are your own lottery... commit during the
2012 Fordyce Forum
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TAKE YOUR BUSINESS THROUGH THE ROOF
Presented by Barbara J. Bruno, CPC, CTS