take your business to the next level your business... · organizational strategy create an...

TAKE YOUR BUSINESS

TO THE NEXT LEVEL

J O H N P. P A L E N , C E O

A L L I E D E X E C U T I V E S

EVENT MODERATOR

© Allied Executives, All Rights Reserved.

Allied Executives is a Peer Group

Organization for CEOs and Executive

Leaders. John has bought & sold

companies and has worked directly

with CEOs as a coach, consultant &

trainer for 18 years.

JOHN P. PALEN, CEO – ALLIED EXECUTIVES

People

Process

Control


THREE INGREDIENTS TO BUSINESS

Finance & Accounting

Sales & Marketing

Production & Operations


THREE SKILLSETS TO BUSINESS

What is your purpose?

What are your core values?

Align your employees to your purpose and values?


FIND YOUR OWN CLARITY


PANEL DISCUSSION

Cultural Alignment

Planning = Process + Execution

Accountability & Communication


TAKE YOUR BUSINESS TO THE NEXT LEVEL

EVENT PANELIST


Owner of a high-end recognition

awards manufacturer that employs 50

and does $9 Million annually. Dahlgren

passionately believes in employee

recognition and the positive impact it

has on business outcomes, employee

satisfaction, and company culture.

CHUCK DAHLGREN, CEO – CRYSTAL D

EVENT PANELIST


Travis began working at Interstate in

1998 and became CEO in 2010.

Interstate consists of 5 operating

divisions doing $450 Million in annual

revenue as an industrial distributor,

contract assembler & Truck Dealer

working in 10 States out of 27 buildings

with 1150 employees.

TRAVIS PENROD, CEO –

INTERSTATE COMPANIES, INC.

EVENT PANELIST


Dan has been CEO of Miller since 2005

and is a former warden of Stillwater

Prison. Miller, which is owned by

Frandsen Corporation, is a 200

employee manufacturer & wholesale

distributor of farm, ranch and pet

products celebrating over 70 years of

service.

DAN FERRISE, CEO –

MILLER MANUFACTURING

How do you identify and create the kind of culture

you want within your organization?

In what ways do you celebrate success or

milestones and reward and recognize employees?


CULTURAL ALIGNMENT

How did you find your strategic planning process?

Describe how your process and planning

facilitation works?


PLANNING = PROCESS + EXECUTION

When you have completed your planning process

for a new plan, how do you account for variability?

How do you create buy-in and accountability,

reforecast and change the plan as needed?


ACCOUNTABILITY & COMMUNICATION

Slides for your review

www.alliedexecutives.com


SUMMARY

1) Employee

2) Organizational

3) Management

4) Planning

5) Financial Management

6) Sales & Marketing


SIX KEY STRATEGIES TO BUSINESS

EMPLOYEE STRATEGY

It is your responsibility that your employees realize

the value of their work.

Hire the right people and attitude.

Communicate expectations and provide feedback.

Provide purpose, order and meaning.

Get people to “want” to do the work.


ORGANIZATIONAL STRATEGY

Create an organizational chart.

Organize functions not people.

Develop process flow charts.

Define functions, document how they work.

Delegate functions to the right people.

Replace yourself with a system.

Manage the system to be efficient.

Give customers what they want and make profit.


ORGANIZATIONAL MANAGEMENT TOOLS

Organization Chart

Workflow Chart

Job Descriptions

Processes & Procedures

Information

Communication



ORGANIZATION CHART

CEO

VP Sales VP Finance VP Ops

Assistant

Sales 1

Sales 2

Sales 3

Mktg Cood

Prod Mgr Svc Mgr Inventory Mgr

Dispatch

Techs

Shipping

Receiving

Shop Mgr

Quality

Maint

Techs

A/R

A/P

Payroll

HR

Sample Workflow


WORKFLOW CHART

FlowExample.pdf

Write clear expectations for each employee.

Define specific goals and objectives on an annual basis.

Review progress daily, weekly, monthly with dashboards.

Tie compensation to performance.

Align role characteristics to company culture.

Perform and track annual review/progress report.


JOB DESCRIPTIONS

Designate a location for all procedure manuals/files.

Create department manuals.

Document every task in each department.

Utilize employees to build the library.

Train employees on using the library and following

procedures.


PROCESSES & PROCEDURES

Create a plan to manage data, software & communication.

ERP – Enterprise Resources Planning

CRM – Customer Resource Management

Accounting – Job/Project Costing

Dashboarding/Reporting

Telecommunications

Technology


INFORMATION

Create a calendar to schedule necessary meetings

Board Meetings

Management Meetings

Departmental Execution Meetings

Planning Meetings

Project/Change Management Meetings

Employee Review Meetings

Celebration Meetings


COMMUNICATION

Eliminate discretionary decision making.

Maintain results oriented focus.

Be dependent on systems not people.

Standardize expectations and accountability.


MANAGEMENT STRATEGY

Create a comprehensive strategic “master”

business plan that will drive your company growth.

Involve key employees on Master Plan development

and create supporting departmental plans.

Strategy to Action: track and measure progress to

support a results driven culture.


STRATEGIC PLANNING STRATEGY

Create a budget with variable forecasting and Proforma

Determine your level of comfort with risk

Maintain a healthy balance sheet

Manage debt with discipline

Profit is more important than gross sales

Plan and manage to your company’s value


FINANCIAL MANAGEMENT STRATEGY

Sample Proforma


PROFORMA

SampleProForma01.xls

SampleProForma01.xls

How deep are your pockets?

Are you willing to risk it all?

Balance personal needs with business needs.

Protect your family and employees.


RISK

Sample

Financial

Statement


BALANCE SHEET

SampleFinancialStmts.xls





Never borrow money

without a clear and obvious solution

to pay it back.


DEBT

Focus on Profit first then Gross Sales.

Never plan to break even or operate at a loss.

Pay yourself enough first.


PROFIT

Plan for value growth.

Always know what your company is worth.

Plan for the growth of your net worth.

Plan for your exit/transition way in advance.


COMPANY VALUATION

Who are your customers?

Why do they buy from you?

How do you find them?

What do you ask and present to them?


SALES & MARKETING STRATEGY

MARKET OBJECTIVES

Brand Awareness

Lead Generation

Call to Action


SALES OBJECTIVES

Develop the “right” team.

Define your sales process and messaging.

Create appropriate goals and expectations.

Measure progress and results.

Celebrate success with rewards and recognition.


Train your employees

Educational workshops for your customers

Collaborate to develop & improve products &

services


PERFECT & ARTICULATE TO YOUR EMPLOYEES AND

YOUR CUSTOMERS

One Page Business Plan

Communication, communication

Dashboards

Accountability


DEVELOP YOUR PLAN INTO YOUR CULTURE

THANK YOU FOR COMING!

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