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Take Your Ecommerce Business To The Next Level M ARCH 1, 2017, 1:00 PM EST / 10:00 AM PST Welcome to Today’s Webinar

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Page 1: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Take Your Ecommerce Business To The Next Level

MARCH 1, 2017, 1:00PM EST / 10:00AM PST

Welcome to Today’s Webinar

Page 2: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

To The Next Level

Take Your Ecommerce Business

Page 3: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Who is he…

✴ Best Selling Author✴ Thought Leader in

Ecommerce✴ Ebay PlatinumPower Seller✴ Top Rated Amazon 3P

Seller✴ Doing Online Sales since

2001

Page 4: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

My 3 Objectives Today…

✴ Help you to identify new and emerging

opportunities.

✴ Evaluate the landscape and trends going

forward in ecommerce.

✴ Eliminate some of the myths that hold back

success.

Page 5: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

✓ To attract more site traffic

✓ Convert visitors into

customers

✓ Increase repeat purchases

✓ Analyze how your marketing

is contributing to the bottom

line.

Page 6: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Content Marketing

Creation and sharing online materials

that do not explicitly promote a brand,

but is intended to stimulate interest.

✴ Videos

✴ Blog posts

✴ White paper

✴ Case study

Page 7: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Content Marketing

✴ 78% of brands

increased their content

in the last 2 years.

source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/

Page 8: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

1.79b

16% y-o-y

600m

20% y-o-y

465m

18% y-o-y

150m

69% y-o-y

Social Growth

Page 9: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Content Marketing

✴ In that same 2 year

timeframe, engagement

decreased by 60%.

source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/

Page 10: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Content Marketing

Page 11: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 12: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 13: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 14: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 15: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

More Leads, Better Engagement

WooBox

Heyo

Short Stack

Page 16: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

The average

female millennial

spends more than

5 hours a week

doing this?

Page 17: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Taking Selfies

http://www.dailymail.co.uk/femail/article-3053822/Women-spend-FIVE-HOURS-week-taking-selfies-one-five-upload-social-media-make-ex-partner-jealous.html

Page 18: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Influencer Marketing

✴ Works well with

social & content

marketing

✴ You can create the

content or they can

✴ Know your audience

✴ Have clear and

concise goals

Using online leaders to drive brand messaging and

marketing to a larger group

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✴ 92 percent of people trust recommendations from individuals (even if they don’t know them) over brands.

✴ 8 in 10 of the most influential people for “Gen Y” audiences are YouTube stars. That number keeps growing every year, pushing traditional celebrities further down the list.

✴ 81 percent of marketers who have used influencer marketing judged it to be effective.

✴ 51 percent of marketers believe they get better customers from influencer marketing. That’s because the relationship began with trust in the influencer.

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famebit.com

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grapevinelogic.com

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brandbacker.com

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Marketing Automation

Marketing automation refers to software that helps in

automating marketing actions.

✴ Email

✴ Social media posting

✴ Inbound marketing

✴ List building

✴ List management

✴ CRM

Page 24: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

eMail Marketing Tools

Page 25: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

CRM Tools (usual suspects)

Page 26: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

CRM Tools (emerging)

Page 27: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 28: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 29: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Ads Formula

✴ “R” is Relevant

✴ “E” is Enticing value prop

✴ “V” is Visual

✴ “S” is Strong call to

action

Page 30: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Right Column Ad

✴ R - Relevant to audience

✴ E - Enticing value proposition

✴ V - Visual

✴ S - Strong words that convert:

“Get”

Page 31: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

✴ R - Relevant to audience

✴ E - Enticing value proposition

✴ V - Visual

✴ S - Strong Call to Action

Catalog Ad

Page 32: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Product Suggestion Bundles

✴ Brining this successful

Instagram strategy to

Facebook advertising

Page 33: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

My Site Needs MORE Traffic

Page 34: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Unfortunately, more traffic isn’t the answer. At

least, not always.

In fact, there’s an excellent chance you have

all the traffic you need to successfully sell the

products you have in stock.

You don’t have a traffic problem; you have a

conversion problem.

Page 35: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

3 Types of Traffic

1. Paid

2. Earned

3. Owned

ALL TRAFFIC IS NOT THE

SAME

Page 36: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

EARNED TRAFFIC

Page 37: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
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Owned

THE MONEY IS IN THE LIST!!!

Page 39: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Building a Funnel

Page 40: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Ecommerce Funnel Basics• Traffic source - Facebook ad, email, newsletter,

blog offer

• Trip wire offer - making them a low-cost, relatively painless offer, then having the opportunity to up sell them once they are in your sales funnel.

• Core offer - Turn them from a lead into a customer

• Profit maximizer - Your big offer, this is what you want people to get to.

Page 41: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Fiverr.com

Page 42: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 43: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 44: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
Page 45: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

The Trip Wire

Page 46: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Core Offer

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Profit Maximizer

Page 48: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Facebook ad

Landing page offer

Page 49: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM

Could your

business use a

$25,000 boost?

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Grant Contest today!

Prizes include a $25,000 grant

and up to $7,500 FedEx Office®

print & business services.

Learn more at fedex.com/grantcontest

“With the grant,

we’re able to

expand our team,

including adding

a new position to

focus on e-

commerce.”

Andrea Sreshta & Anna Stork

FedEx Grant Winners LuminAID

Chicago, Illinois

FedEx Small Business Grant

Page 50: Take Your Ecommerce Business To The Next Levelfiles.constantcontact.com/3150e839001/8a3ae503-97d9-4cd4-9658-… · Take Your Ecommerce Business To The Next Level MARCH1, 2017, 1:00PM
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Work with a SCORE Mentor

• Free, confidential mentoring throughout the United States

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• Visit www.score.org/find-mentor