Take Your Ecommerce Business To The Next Level

MARCH 1, 2017, 1:00PM EST / 10:00AM PST

Welcome to Today’s Webinar

To The Next Level

Take Your Ecommerce Business

Who is he…

✴ Best Selling Author✴ Thought Leader in

Ecommerce✴ Ebay PlatinumPower Seller✴ Top Rated Amazon 3P

Seller✴ Doing Online Sales since

2001

My 3 Objectives Today…

✴ Help you to identify new and emerging

opportunities.

✴ Evaluate the landscape and trends going

forward in ecommerce.

✴ Eliminate some of the myths that hold back

success.

✓ To attract more site traffic

✓ Convert visitors into

customers

✓ Increase repeat purchases

✓ Analyze how your marketing

is contributing to the bottom

line.

Content Marketing

Creation and sharing online materials

that do not explicitly promote a brand,

but is intended to stimulate interest.

✴ Videos

✴ Blog posts

✴ White paper

✴ Case study

Content Marketing

✴ 78% of brands

increased their content

in the last 2 years.

source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/

1.79b

16% y-o-y

600m

20% y-o-y

465m

18% y-o-y

150m

69% y-o-y

Social Growth

Content Marketing

✴ In that same 2 year

timeframe, engagement

decreased by 60%.

source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/

Content Marketing

More Leads, Better Engagement

WooBox

Heyo

Short Stack

The average

female millennial

spends more than

5 hours a week

doing this?

Taking Selfies

http://www.dailymail.co.uk/femail/article-3053822/Women-spend-FIVE-HOURS-week-taking-selfies-one-five-upload-social-media-make-ex-partner-jealous.html

Influencer Marketing

✴ Works well with

social & content

marketing

✴ You can create the

content or they can

✴ Know your audience

✴ Have clear and

concise goals

Using online leaders to drive brand messaging and

marketing to a larger group

✴ 92 percent of people trust recommendations from individuals (even if they don’t know them) over brands.

✴ 8 in 10 of the most influential people for “Gen Y” audiences are YouTube stars. That number keeps growing every year, pushing traditional celebrities further down the list.

✴ 81 percent of marketers who have used influencer marketing judged it to be effective.

✴ 51 percent of marketers believe they get better customers from influencer marketing. That’s because the relationship began with trust in the influencer.

famebit.com

grapevinelogic.com

brandbacker.com

Marketing Automation

Marketing automation refers to software that helps in

automating marketing actions.

✴ Email

✴ Social media posting

✴ Inbound marketing

✴ List building

✴ List management

✴ CRM

eMail Marketing Tools

CRM Tools (usual suspects)

CRM Tools (emerging)

Ads Formula

✴ “R” is Relevant

✴ “E” is Enticing value prop

✴ “V” is Visual

✴ “S” is Strong call to

action

Right Column Ad

✴ R - Relevant to audience

✴ E - Enticing value proposition

✴ V - Visual

✴ S - Strong words that convert:

“Get”

✴ R - Relevant to audience

✴ E - Enticing value proposition

✴ V - Visual

✴ S - Strong Call to Action

Catalog Ad

Product Suggestion Bundles

✴ Brining this successful

Instagram strategy to

Facebook advertising

My Site Needs MORE Traffic

Unfortunately, more traffic isn’t the answer. At

least, not always.

In fact, there’s an excellent chance you have

all the traffic you need to successfully sell the

products you have in stock.

You don’t have a traffic problem; you have a

conversion problem.

3 Types of Traffic

1. Paid

2. Earned

3. Owned

ALL TRAFFIC IS NOT THE

SAME

EARNED TRAFFIC

Owned

THE MONEY IS IN THE LIST!!!

Building a Funnel

Ecommerce Funnel Basics• Traffic source - Facebook ad, email, newsletter,

blog offer

• Trip wire offer - making them a low-cost, relatively painless offer, then having the opportunity to up sell them once they are in your sales funnel.

• Core offer - Turn them from a lead into a customer

• Profit maximizer - Your big offer, this is what you want people to get to.

Fiverr.com

The Trip Wire

Core Offer

Profit Maximizer

Facebook ad

Landing page offer

Could your

business use a

$25,000 boost?

Enter the FedEx Small Business

Grant Contest today!

Prizes include a $25,000 grant

and up to $7,500 FedEx Office®

print & business services.

Learn more at fedex.com/grantcontest

“With the grant,

we’re able to

expand our team,

including adding

a new position to

focus on e-

commerce.”

Andrea Sreshta & Anna Stork

FedEx Grant Winners LuminAID

Chicago, Illinois

FedEx Small Business Grant

Work with a SCORE Mentor

• Free, confidential mentoring throughout the United States

• More than 300 chapters and 10,000+ volunteers

• In-person, email and video mentors available

• Visit www.score.org/find-mentor