take your ecommerce business to the next...
TRANSCRIPT
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Take Your Ecommerce Business To The Next Level
MARCH 1, 2017, 1:00PM EST / 10:00AM PST
Welcome to Today’s Webinar
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To The Next Level
Take Your Ecommerce Business
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Who is he…
✴ Best Selling Author✴ Thought Leader in
Ecommerce✴ Ebay PlatinumPower Seller✴ Top Rated Amazon 3P
Seller✴ Doing Online Sales since
2001
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My 3 Objectives Today…
✴ Help you to identify new and emerging
opportunities.
✴ Evaluate the landscape and trends going
forward in ecommerce.
✴ Eliminate some of the myths that hold back
success.
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✓ To attract more site traffic
✓ Convert visitors into
customers
✓ Increase repeat purchases
✓ Analyze how your marketing
is contributing to the bottom
line.
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Content Marketing
Creation and sharing online materials
that do not explicitly promote a brand,
but is intended to stimulate interest.
✴ Videos
✴ Blog posts
✴ White paper
✴ Case study
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Content Marketing
✴ 78% of brands
increased their content
in the last 2 years.
source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/
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1.79b
16% y-o-y
600m
20% y-o-y
465m
18% y-o-y
150m
69% y-o-y
Social Growth
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Content Marketing
✴ In that same 2 year
timeframe, engagement
decreased by 60%.
source: http://trackmaven.com/blog/2015/06/how-effective-is-your-content-marketing/
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Content Marketing
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More Leads, Better Engagement
WooBox
Heyo
Short Stack
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The average
female millennial
spends more than
5 hours a week
doing this?
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Taking Selfies
http://www.dailymail.co.uk/femail/article-3053822/Women-spend-FIVE-HOURS-week-taking-selfies-one-five-upload-social-media-make-ex-partner-jealous.html
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Influencer Marketing
✴ Works well with
social & content
marketing
✴ You can create the
content or they can
✴ Know your audience
✴ Have clear and
concise goals
Using online leaders to drive brand messaging and
marketing to a larger group
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✴ 92 percent of people trust recommendations from individuals (even if they don’t know them) over brands.
✴ 8 in 10 of the most influential people for “Gen Y” audiences are YouTube stars. That number keeps growing every year, pushing traditional celebrities further down the list.
✴ 81 percent of marketers who have used influencer marketing judged it to be effective.
✴ 51 percent of marketers believe they get better customers from influencer marketing. That’s because the relationship began with trust in the influencer.
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famebit.com
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grapevinelogic.com
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brandbacker.com
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Marketing Automation
Marketing automation refers to software that helps in
automating marketing actions.
✴ Social media posting
✴ Inbound marketing
✴ List building
✴ List management
✴ CRM
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eMail Marketing Tools
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CRM Tools (usual suspects)
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CRM Tools (emerging)
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Ads Formula
✴ “R” is Relevant
✴ “E” is Enticing value prop
✴ “V” is Visual
✴ “S” is Strong call to
action
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Right Column Ad
✴ R - Relevant to audience
✴ E - Enticing value proposition
✴ V - Visual
✴ S - Strong words that convert:
“Get”
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✴ R - Relevant to audience
✴ E - Enticing value proposition
✴ V - Visual
✴ S - Strong Call to Action
Catalog Ad
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Product Suggestion Bundles
✴ Brining this successful
Instagram strategy to
Facebook advertising
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My Site Needs MORE Traffic
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Unfortunately, more traffic isn’t the answer. At
least, not always.
In fact, there’s an excellent chance you have
all the traffic you need to successfully sell the
products you have in stock.
You don’t have a traffic problem; you have a
conversion problem.
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3 Types of Traffic
1. Paid
2. Earned
3. Owned
ALL TRAFFIC IS NOT THE
SAME
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EARNED TRAFFIC
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Owned
THE MONEY IS IN THE LIST!!!
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Building a Funnel
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Ecommerce Funnel Basics• Traffic source - Facebook ad, email, newsletter,
blog offer
• Trip wire offer - making them a low-cost, relatively painless offer, then having the opportunity to up sell them once they are in your sales funnel.
• Core offer - Turn them from a lead into a customer
• Profit maximizer - Your big offer, this is what you want people to get to.
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Fiverr.com
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The Trip Wire
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Core Offer
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Profit Maximizer
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Facebook ad
Landing page offer
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Could your
business use a
$25,000 boost?
Enter the FedEx Small Business
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commerce.”
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FedEx Grant Winners LuminAID
Chicago, Illinois
FedEx Small Business Grant
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Work with a SCORE Mentor
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