taking a social safari highlights
TRANSCRIPT
Taking a Social Safari
Brian E. Gracon
Why Take a Social Safari?
• Understand and leverage your online presence
• Use internally or with customers
• Customers probably viewed you online • What did they see?
Your website Your social media sites Competitors’ sites Industry sites Review sites
• How can you use the sites?
Why Take a Social Safari?
Social Safari: Your Website • Assign part of your website
to each staff member • Have them explain what’s in
that portion and how to use it with customers
• Hint: multiple tabs
Social Safari: Social Media Sites • Assign your social media
sites to staff members • Review the content and the
conversations • Present methods to continue
these conversations, online or in-store
Social Safari: Competitors’ Sites • Find their key messages,
similarities and differences • Discuss how to turn
differences into competitive advantages
• Discuss how to avoid competitors’ mistakes
Social Safari: Industry Sites • Assign industry sites • Explain what’s in those sites
and differences vs. your sites • Demonstrate how to use
those sites with customers • Explain what to do about
differences
Social Safari: Review Sites • Assign a review site to each
staff member • In a staff meeting, have
them describe your reviews and actions needed
• Describe competitor reviews and problems to avoid
A Free, Quick Tool: Word Clouds
A Free, Quick Tool: Word Clouds
A Free, Quick Tool: Word Clouds
www.traininggetsresults.com
Brian Gracon, President Brian Gracon & Associates, Inc. LinkedIn Group: “Increase Retail Sales: Training and Meconomics®”
https://www.linkedin.com/in/hirebriangracon www.traininggetsresults.com [email protected] 404-771-3405
Taking a Social Safari