taking advantage of changing business conditions with bpm slide
TRANSCRIPT
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Taking Advantage of Changing BusinessConditions with BPMDan TortoriciDirector, Product Marketing
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2011 Oracle Corporation Proprietary and Confidential 33
AGENDA
Business Reality and Change
BPM: The Solution for Managing Change
Pragmatic BPM: Ready for Mainstream Enterprises
Final Thoughts
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2011 Oracle Corporation Proprietary and Confidential 4
The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracles
products remains at the sole discretion of Oracle.
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Business and IT Reality
Change is constant Greater IT budget goes to maintenance
than new projects The pace of business is often faster
than ITs ability to deliver
IT Budget
$10New
$90Maintain
Time
IT Capability
BusinessRequirements
IT Gap
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What are Changing Business Conditions?
Define new company direction Company acquisition or merger New business line addition
Market dynamics, the economy 2007 2010 Obsolescence Print media, Music CDs Competitor advances Cost constraints driving greater efficiency Compliance Insufficient business visibility, agility
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Urgency and Importance
Define new company direction Company acquisition or merger New business line addition
Market dynamics, the economy 2007 2010 Obsolescence Print media, Music CDs
Competitor advances Cost constraints driving greater efficiency Compliance Insufficient business visibility, agility
Strategic Change
Tactical Change
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CustomerRelationshipManagement
Sales andMarketing ProductionPlanning Manufacturing Inventory &Logistics Finance & HR
Organizational Units
Real-world business processes spanorganizations, systems and applications.
P r o c e s s e s Product Configuration
Order Management
Merger Due Dilligence
SFA Product LMS InvMGMTB2Bproduct SCM product DB ERPCRM
ERP MES
Enterprise Infrastructure Services(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
Strategic ChangeUnify disparate internal systems
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HR
Organizational Units
Real-world business processes spanorganizations, systems and applications.
P r o c e s s e s
O n - b o a r d
i n g
HR
Enterprise Infrastructure Services(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
Tactical ChangeApplication Extension
Fair Labor StandardsAct Process
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Tactical requests willnever end and strategic
change is always desiredPractical Reality
Plan to Manage Change Pragmatically
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Whats Required for Tactical and Strategic Change?
Tactical and strategic requirements similar An understanding of what needs to change Flexibility to address all kinds of requirements, processes Collaboration between IT and the business
Tactical change also requires: Fast development and deployment, time is of the essence Tools that make business involvement easier Integrated solutions, no time to unify infrastructure
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AGENDA
Business Reality and Change
BPM: The Solution for Managing Change
Pragmatic BPM: Ready for Mainstream Enterprises
Final Thoughts
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The BPM Solution to Managing Change
Use BPM to addresstactical changerequirements
Tactical solutions thenprovide the opportunity andexperience to build aproven foundation thatenables strategic change
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Oracle BPM Suite 11 g The most unified and complete solution for managing all types ofprocesses
Unified Process Foundation
User- centric Design
Social BPM
UnifiedEngine
BusinessCatalog
End-to-EndManagement
BPMStudio
Workspace
ProcessComposer
WYSIWYEModel
MultichannelDevelopment
ProcessSpaces
Enterprise 2.0Services
ScalableArchitecture
UnstructuredProcesses
BusinessProcess Guides
IntegrationServices
ProcessAnalysis
Oracle BPM Suite 11g
Unified Collaboration
Unified Tools
Unified Process Engine
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Oracle BPM Suite 11 g
Unified Process Foundation
User- centric Design
Social BPM
UnifiedEngine
BusinessCatalog
End-to-EndManagement
BPMStudio
Workspace
ProcessComposer
WYSIWYEModel
MultichannelDevelopment
ProcessSpaces
Enterprise 2.0Services
ScalableArchitecture
UnstructuredProcesses
BusinessProcess Guides
IntegrationServices
ProcessAnalysis
Simplifies achieving process management success with a completesolution for all types of processes by providing a unified process
foundation, user-centric design, and social BPM interaction
Oracle BPM Suite 11g
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Unified Process FoundationUnified Infrastructure
UnifiedManagement
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Scalable Application Grid
UnifiedEngine
IntegrationServices
H
R
CRM
SALES
ER
P
Social BPM
User Centric Design
Unified Process Foundation
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Unified with Oracle CEP and Oracle BAMComplex Event Processing (CEP) & Business Activity Monitoring (BAM)
BAM Dashboards
ADF (active RCF & DVT)
Mobile Devices
BAMCEPBPM
Process
createSupplier
ADF page flowand BC
event
JMS
event
close loop
Other eventsources
(feeds, etc.)
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Event Processing
Sense and Capture Events Data (Event Collection) Correlate with meaningful Business Events Act (Proactive as well as Reactive)
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Where is this useful?
Track &
Trace
TrackCustomerExperience
Track packagescans to $transactions
Trackshipment atports
RFID basedasset tracking
Sense &
Respond
FraudEntrapment
DisasterResponse
Patient HealthResponse
Call CenterManagement
DynamicTransportationScheduling
FinancialServices
AlgorithmicTrading
PricingSecurities,Riskmanagement
Regulatorycompliance
FraudMonitoring andmanagement
Gas & Utility
Dynamic gascontracts
Real timeelectricityscheduling &pricing
EnergyMonitoring
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Major Airport Authority
Used a combination of Oracle BPM Suite, OracleCEP, and Oracle BAM
Oracle BPM Suite manages process to handlemissing bags that do not make the flight
BPM process triggered from BAM Alert customer to baggage problem
Improve customer service with more efficient baggage
tracking and retrieval Considerable number of touch points with ticketing,baggage handling, and flight operations
Large number of data points with RFD trackingrequired a different type of solution
Opportunities & Challenges
Faster response time to handle problematic bags Improved customer service by eliminating wait for bag when its loss is known to airline Lower costs with greater efficiency
Solution
Results
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User Centric DesignUnified Design
Process Composer
BPM Studio
WYSIWYEModel
MultichannelDevelopment
WYSIWYEModel
Social BPM
User Centric Design
Unified Process Foundation
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Rich Process Analytics
Standard business indicators: cycletime, number of instances, averageand mean time out of the box
Process specific indicators & drilldown dashboards
Integration with CEP and BI Process Cubes, STAR schema,
ImpactAnalysis, redundancy, and simulation
reports
Simulation
BAM DashboardsBPM Process Spaces
Dashboards
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Process Spaces
Blogs, Wikis, Presence
Unstructured Processes
Process Guides
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Social BPMUnified Collaboration
Social BPM
User Centric Design
Unified Process Foundation
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AGENDA
Business Reality and Change
BPM: The Solution for Managing Change
Pragmatic BPM: Ready for Mainstream Enterprises
Final Thoughts
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BPM Pragmatic Trends
More widespread use in the enterprise Deployment of enterprise-wide processes in addition to departmental Increased use as a tool for business transformation
Increased use by less tech savvy enterprises Increased participation by business users Greater use in both tactical and strategic projects Maximizing value of packaged application investments Part of a broader synergistic business solution
Real-time visibility and action with complex event processing
From insight to action with business intelligence Real-time decisions based on user knowledge and current actions
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Pragmatic Trends & Product Implications .
Trend Implication
Widespread enterprise use Reduced complexity Manage all process types
Increased use by less techsavvy enterprises
Reduced complexity Easier to use
Increased business userparticipation Unified collaboration Tools for every role
Tactical and strategicprojects
Faster time-to-value Lower costs to deploy
Maximizing value ofpackaged applications Integration with AppsPart of a broader businesssolution
Integrated with middleware Integrated with CEP, BI
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Drive Requirements
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
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Drive Requirements Tactical & Strategic
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
Tactical
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Pragmatic Requirements
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
Unified Infrastructure
Tactical
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Pragmatic Requirements
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
Unified Infrastructure
Tactical
Unified Tools
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Pragmatic Requirements
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
Unified Infrastructure
Tactical
Unified Tools
Unified Collaboration
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Pragmatic Requirements
Unified collaboration Easier to use Tools for every role Faster time-to-value
Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI
Unified Process Foundation
Tactical
Unified Tools
Unified Collaboration
User Centric Design
Social BPM
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AGENDA
Business Reality and Change
BPM: The Solution for Managing Change
Pragmatic BPM: Ready for Mainstream Enterprises
Final Thoughts
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Summary
Managing change is what we do and tactical urgencyoften displaces delivering strategic capabilities
BPM provides the best foundation for managingchange
A unified solution reduces complexity and delivers therequirements for pragmatic BPM
Oracle BPM Suite is the most unified, and completesolution that can manage all types of processes
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Oracle BPM Suite 11 g Unified, Complete, and Social
All that you need toinnovate today and scalefrom simple to complex
processes
CompleteCollaborate moreeffectively in the context
of BPMSocial
ONE unified design tosimplify use and remove
complexityUnified
Complete
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Take the Tutorial
http://snipurl.com/bpm11gbook
Download & Install
Software http://bit.ly/9UCy64
Virtual Install http://bit.ly/aN4c0r
Amazon EC2 http://bit.ly/cvKKP7
Follow
Join
Read
Learn
http://bit.ly/oracleBPM_twitter
http://bit.ly/OracleBPM
http://blogs.oracle.com/bpm
http://bit.ly/OracleBPM_Suite
Getting Started with Oracle BPM Suite 11 g
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