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    Taking Advantage of Changing BusinessConditions with BPMDan TortoriciDirector, Product Marketing

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    2011 Oracle Corporation Proprietary and Confidential 33

    AGENDA

    Business Reality and Change

    BPM: The Solution for Managing Change

    Pragmatic BPM: Ready for Mainstream Enterprises

    Final Thoughts

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    2011 Oracle Corporation Proprietary and Confidential 4

    The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracles

    products remains at the sole discretion of Oracle.

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    2011 Oracle Corporation Proprietary and Confidential 5

    Business and IT Reality

    Change is constant Greater IT budget goes to maintenance

    than new projects The pace of business is often faster

    than ITs ability to deliver

    IT Budget

    $10New

    $90Maintain

    Time

    IT Capability

    BusinessRequirements

    IT Gap

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    2011 Oracle Corporation Proprietary and Confidential 6

    What are Changing Business Conditions?

    Define new company direction Company acquisition or merger New business line addition

    Market dynamics, the economy 2007 2010 Obsolescence Print media, Music CDs Competitor advances Cost constraints driving greater efficiency Compliance Insufficient business visibility, agility

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    Urgency and Importance

    Define new company direction Company acquisition or merger New business line addition

    Market dynamics, the economy 2007 2010 Obsolescence Print media, Music CDs

    Competitor advances Cost constraints driving greater efficiency Compliance Insufficient business visibility, agility

    Strategic Change

    Tactical Change

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    CustomerRelationshipManagement

    Sales andMarketing ProductionPlanning Manufacturing Inventory &Logistics Finance & HR

    Organizational Units

    Real-world business processes spanorganizations, systems and applications.

    P r o c e s s e s Product Configuration

    Order Management

    Merger Due Dilligence

    SFA Product LMS InvMGMTB2Bproduct SCM product DB ERPCRM

    ERP MES

    Enterprise Infrastructure Services(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)

    Strategic ChangeUnify disparate internal systems

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    HR

    Organizational Units

    Real-world business processes spanorganizations, systems and applications.

    P r o c e s s e s

    O n - b o a r d

    i n g

    HR

    Enterprise Infrastructure Services(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)

    Tactical ChangeApplication Extension

    Fair Labor StandardsAct Process

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    Tactical requests willnever end and strategic

    change is always desiredPractical Reality

    Plan to Manage Change Pragmatically

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    2011 Oracle Corporation Proprietary and Confidential 11

    Whats Required for Tactical and Strategic Change?

    Tactical and strategic requirements similar An understanding of what needs to change Flexibility to address all kinds of requirements, processes Collaboration between IT and the business

    Tactical change also requires: Fast development and deployment, time is of the essence Tools that make business involvement easier Integrated solutions, no time to unify infrastructure

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    2011 Oracle Corporation Proprietary and Confidential 1212

    AGENDA

    Business Reality and Change

    BPM: The Solution for Managing Change

    Pragmatic BPM: Ready for Mainstream Enterprises

    Final Thoughts

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    2011 Oracle Corporation Proprietary and Confidential 13

    The BPM Solution to Managing Change

    Use BPM to addresstactical changerequirements

    Tactical solutions thenprovide the opportunity andexperience to build aproven foundation thatenables strategic change

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    2011 Oracle Corporation Proprietary and Confidential 14

    Oracle BPM Suite 11 g The most unified and complete solution for managing all types ofprocesses

    Unified Process Foundation

    User- centric Design

    Social BPM

    UnifiedEngine

    BusinessCatalog

    End-to-EndManagement

    BPMStudio

    Workspace

    ProcessComposer

    WYSIWYEModel

    MultichannelDevelopment

    ProcessSpaces

    Enterprise 2.0Services

    ScalableArchitecture

    UnstructuredProcesses

    BusinessProcess Guides

    IntegrationServices

    ProcessAnalysis

    Oracle BPM Suite 11g

    Unified Collaboration

    Unified Tools

    Unified Process Engine

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    2011 Oracle Corporation Proprietary and Confidential 15

    Oracle BPM Suite 11 g

    Unified Process Foundation

    User- centric Design

    Social BPM

    UnifiedEngine

    BusinessCatalog

    End-to-EndManagement

    BPMStudio

    Workspace

    ProcessComposer

    WYSIWYEModel

    MultichannelDevelopment

    ProcessSpaces

    Enterprise 2.0Services

    ScalableArchitecture

    UnstructuredProcesses

    BusinessProcess Guides

    IntegrationServices

    ProcessAnalysis

    Simplifies achieving process management success with a completesolution for all types of processes by providing a unified process

    foundation, user-centric design, and social BPM interaction

    Oracle BPM Suite 11g

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    Unified Process FoundationUnified Infrastructure

    UnifiedManagement

    2011 Oracle Corporation Proprietary and Confidential 16

    Scalable Application Grid

    UnifiedEngine

    IntegrationServices

    H

    R

    CRM

    SALES

    ER

    P

    Social BPM

    User Centric Design

    Unified Process Foundation

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    2011 Oracle Corporation Proprietary and Confidential 17

    Unified with Oracle CEP and Oracle BAMComplex Event Processing (CEP) & Business Activity Monitoring (BAM)

    BAM Dashboards

    ADF (active RCF & DVT)

    Mobile Devices

    BAMCEPBPM

    Process

    createSupplier

    ADF page flowand BC

    event

    JMS

    event

    close loop

    Other eventsources

    (feeds, etc.)

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    Event Processing

    Sense and Capture Events Data (Event Collection) Correlate with meaningful Business Events Act (Proactive as well as Reactive)

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    2011 Oracle Corporation Proprietary and Confidential 19

    Where is this useful?

    Track &

    Trace

    TrackCustomerExperience

    Track packagescans to $transactions

    Trackshipment atports

    RFID basedasset tracking

    Sense &

    Respond

    FraudEntrapment

    DisasterResponse

    Patient HealthResponse

    Call CenterManagement

    DynamicTransportationScheduling

    FinancialServices

    AlgorithmicTrading

    PricingSecurities,Riskmanagement

    Regulatorycompliance

    FraudMonitoring andmanagement

    Gas & Utility

    Dynamic gascontracts

    Real timeelectricityscheduling &pricing

    EnergyMonitoring

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    2011 Oracle Corporation Proprietary and Confidential 20

    Major Airport Authority

    Used a combination of Oracle BPM Suite, OracleCEP, and Oracle BAM

    Oracle BPM Suite manages process to handlemissing bags that do not make the flight

    BPM process triggered from BAM Alert customer to baggage problem

    Improve customer service with more efficient baggage

    tracking and retrieval Considerable number of touch points with ticketing,baggage handling, and flight operations

    Large number of data points with RFD trackingrequired a different type of solution

    Opportunities & Challenges

    Faster response time to handle problematic bags Improved customer service by eliminating wait for bag when its loss is known to airline Lower costs with greater efficiency

    Solution

    Results

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    2011 Oracle Corporation Proprietary and Confidential 21

    User Centric DesignUnified Design

    Process Composer

    BPM Studio

    WYSIWYEModel

    MultichannelDevelopment

    WYSIWYEModel

    Social BPM

    User Centric Design

    Unified Process Foundation

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    2011 Oracle Corporation Proprietary and Confidential 22

    Rich Process Analytics

    Standard business indicators: cycletime, number of instances, averageand mean time out of the box

    Process specific indicators & drilldown dashboards

    Integration with CEP and BI Process Cubes, STAR schema,

    ImpactAnalysis, redundancy, and simulation

    reports

    Simulation

    BAM DashboardsBPM Process Spaces

    Dashboards

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    2011 Oracle Corporation Proprietary and Confidential 23

    Process Spaces

    Blogs, Wikis, Presence

    Unstructured Processes

    Process Guides

    2011 Oracle Corporation Proprietary and Confidential 23

    Social BPMUnified Collaboration

    Social BPM

    User Centric Design

    Unified Process Foundation

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    2011 Oracle Corporation Proprietary and Confidential 2424

    AGENDA

    Business Reality and Change

    BPM: The Solution for Managing Change

    Pragmatic BPM: Ready for Mainstream Enterprises

    Final Thoughts

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    BPM Pragmatic Trends

    More widespread use in the enterprise Deployment of enterprise-wide processes in addition to departmental Increased use as a tool for business transformation

    Increased use by less tech savvy enterprises Increased participation by business users Greater use in both tactical and strategic projects Maximizing value of packaged application investments Part of a broader synergistic business solution

    Real-time visibility and action with complex event processing

    From insight to action with business intelligence Real-time decisions based on user knowledge and current actions

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    Pragmatic Trends & Product Implications .

    Trend Implication

    Widespread enterprise use Reduced complexity Manage all process types

    Increased use by less techsavvy enterprises

    Reduced complexity Easier to use

    Increased business userparticipation Unified collaboration Tools for every role

    Tactical and strategicprojects

    Faster time-to-value Lower costs to deploy

    Maximizing value ofpackaged applications Integration with AppsPart of a broader businesssolution

    Integrated with middleware Integrated with CEP, BI

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    2011 Oracle Corporation Proprietary and Confidential 27

    Drive Requirements

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

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    Drive Requirements Tactical & Strategic

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

    Tactical

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    Pragmatic Requirements

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

    Unified Infrastructure

    Tactical

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    Pragmatic Requirements

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

    Unified Infrastructure

    Tactical

    Unified Tools

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    Pragmatic Requirements

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

    Unified Infrastructure

    Tactical

    Unified Tools

    Unified Collaboration

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    Pragmatic Requirements

    Unified collaboration Easier to use Tools for every role Faster time-to-value

    Reduced complexity Manage all process types Lower costs to deploy Integration with Apps Integrated with middleware Integrated with CEP, BI

    Unified Process Foundation

    Tactical

    Unified Tools

    Unified Collaboration

    User Centric Design

    Social BPM

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    2011 Oracle Corporation Proprietary and Confidential 3333

    AGENDA

    Business Reality and Change

    BPM: The Solution for Managing Change

    Pragmatic BPM: Ready for Mainstream Enterprises

    Final Thoughts

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    Summary

    Managing change is what we do and tactical urgencyoften displaces delivering strategic capabilities

    BPM provides the best foundation for managingchange

    A unified solution reduces complexity and delivers therequirements for pragmatic BPM

    Oracle BPM Suite is the most unified, and completesolution that can manage all types of processes

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    2011 Oracle Corporation Proprietary and Confidential 35

    Oracle BPM Suite 11 g Unified, Complete, and Social

    All that you need toinnovate today and scalefrom simple to complex

    processes

    CompleteCollaborate moreeffectively in the context

    of BPMSocial

    ONE unified design tosimplify use and remove

    complexityUnified

    Complete

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    2011 Oracle Corporation Proprietary and Confidential 36

    Take the Tutorial

    http://snipurl.com/bpm11gbook

    Download & Install

    Software http://bit.ly/9UCy64

    Virtual Install http://bit.ly/aN4c0r

    Amazon EC2 http://bit.ly/cvKKP7

    Follow

    Join

    Read

    Learn

    http://bit.ly/oracleBPM_twitter

    http://bit.ly/OracleBPM

    http://blogs.oracle.com/bpm

    http://bit.ly/OracleBPM_Suite

    Getting Started with Oracle BPM Suite 11 g

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