taking advantage of digital media; bright young minds
TRANSCRIPT
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Spotlight + + Service Sales Spotlight Service Sales
Telkom Disruptive Recruitment
We live in a country with limited economic growth, massive unemployment & a prevailing culture of apathy trying to recruit for a business transforming from stodgy, bloated parastatal to lean, agile & startupesque.
THE REALITY
We’re trying to recruit graduates we struggle to reach, to do jobs we don’t even have titles for, in a future that is very uncertain.
Telkom Disruptive Recruitment
OUR TASK
1 Reach, attract and engage high-performance, qualified, ambitious young candidates
2 Position Telkom as an innovative employer of choice and sell the Telkom EVP
Telkom Disruptive Recruitment
Bright Young Minds The socio-transformative effect of disruptive recruitment.
THE IDEA
Telkom Disruptive Recruitment
Reach & Attract Join their conversation
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Telkom Disruptive Recruitment
Telkom Disruptive Recruitment
SOCIAL
550 000 reach 1 762 engagements
Telkom Disruptive Recruitment
MEDIA
LINKEDIN SEARCH
3.15% click through rate 7.6% peak click through rate
Telkom Disruptive Recruitment
CONTEXTUAL PARTNERSHIPS
INTERACTIVE BANNER ON STUDENT VILLAGE WEBSITE FACEBOOK & TWITTER PARTNERSHIP
Telkom Disruptive Recruitment
EMAILERS
20% Click through
rate from opens
Telkom Disruptive Recruitment
Engage & Recruit
Prove that you’re the best
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A gamified digital challenge targeting millennials across a variety of digital media.
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unique visits
38 000
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minutes spent on site
5.00
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completed entries
2 000
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v
video responses
260
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Selected to go to next round
20 Selected to undergo a 3 day grilling
16 Selected to meet Telkom Exco
9
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Accepted offers to join the team
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