taking control of social media for your career
TRANSCRIPT
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Taking Control of Social Media for Your CareerCindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism and Mass Communication
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
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When nothing, or nothing good, is found about you, you end up in the "less likely" or "no" piles.
•Google yourself•Google others in your field and compare•Work on public image•Not optional any longer
http://www.huffingtonpost.com/susan-p-joyce/job-search-tips_b_4834361.html
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Start a BlogBlogging allows you to explore your passions, improve writing skills, communicate with others who share your interest
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LinkedIn • Your LinkedIn profile can connect you to thousands of professionals
• Search for connections at companies of interest
• Create a LinkedIn profile that reflects your interests and background much like a resume
• Include your Website on your LinkedIn profile
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Facebook • Facebook is a fun place to share with friends
• But remember, any friend can be a potential career contact
• Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. As an alternate, subscribe to people, allow them to subscribe to you
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Twitter• Start a Twitter account; free & simple
• Follow interesting people. Some suggestions at the end of the presentation
• Use widgets to repurpose to your Web site or blog. New content all the time.
• Respond to questions
• Retweet interesting items
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Photosand Visuals
• Instagram - add filters to photos; share with your friends (Facebook purchased in 2013)
• Pinterest – another visual platform; pin items; grouping
• Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013)
• Other photo sharing sites still exist like Picasa and Flickr
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Video • Use your phone
• Learn to use simple editing software like iMovie or Windows MovieMaker
• YouTube
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Go Mobile
• Find apps that will allow you to expandyour social media activities
• News apps help you stay in touch
• Twitter apps – allow you to Tweet when you are on the go.
• Meerkat and Periscope – live stream video from phone
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Location-based • Foursquare (NYC)
• Location as part of other apps, like Yelp, Facebook, Twitter, etc.
• Share location, photos with friends
• Get tips and recommendations
• Locations can provide incentives to users
• Integration with Facebook, Twitter, Tumblr, etc.
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Messaging
• WhatsApp• GroupMe• Threema, Line• SnapChat
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AnalyticsUse Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
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Future
• Wearables• Virtual Reality• Robotics• Data• Drones & sensors• Second-screen
engagement• Coding for
everyone• Bitcoin
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Leveraging Social• Employers look at social presence• Digital/social media planning likely a part of many careers:
social media editor, PR, event planners, marketing• Demonstrate comfort, expertise, enthusiasm• Social media careers include strategy and analytics• Make contacts, ask questions, learn about companies• Use social network to complement in-person networking• Stay up-to-date conceptually, as well • Try new things, have fun!
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Don’t…
• Curse or use foul language• Describe illegal activities• Exhibit rude behavior, explicitly sexual• Denigrate religion, politician, political group,
ethnicity, etc.• Use poor spelling and grammar• Seem to be drunk/drugged• Slam current employer• Discuss your search for a new job
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
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Some Twitter follow recommendationsTX State faculty/recent grads@cindyroyal@jonzmikly @jacieyang@daleblasingame@kymfox@sjmctxst@txst – that's the official txstate twitter
Professional Media@nytimes@mashable@smashingmag@techcrunch@statesman@universitystar
Other organizations@ona@sxsw@niemanlab@PBSMediaShift@aejmc
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Resources− SXSW Interactive − Read Tech blogs like Mashable, Read Write Web,
TechCrunch, SmashingMag, 10,000 Words, Wired.Tech section of NY Times and FastCompany.com
− Nieman Lab, PBS MediaShift− We The Media by Dan Gillmor− Convergence Culture by Henry Jenkins− The Long Tail and Free by Chris Anderson− What Would Google Do? by Jeff Jarvis− Remix by Lawrence Lessig− Digital Journalism journal –
www.tandfonline.com/loi/rdij20− International Symposium in Online Journalism –
https://online.journalism.utexas.edu/− Digital Riptide – digitalriptide.org