TAKING HOMES UP A NOTCH FOR FAMILIESSTRATEGIC MARKETING FOR THE BILOXI MODEL HOMES PROJECT. ARCHITECTS FOR HUMANITY 2014

WHY BILOXI?

OBJECTIVESINTRODUCE ARCHITECTS FOR HUMANITY TO NEW AUDIENCESDEMONSTRATE VALUE TO SUPPORTERS & TRANSFORM THEM INTO DONORSREWARD EXISTING DONORS & ENCOURAGE FURTHER PARTICIPATIONASSIST DEVELOPMENT IN ENSURING PROJECT FUNDRAISING SUCCESS

KEY PERFORMANCE INDICATORSSOCIAL REACH, UNIQUE PAGEVIEWS, NEW SUBSCRIBERS, CLICK-THROUGH RATESMAJOR PRESS PLACEMENTS NEW OR INCREASED DONATIONS (BOTH PROJECT & GENERAL)

THE FOUNDATION; PHASE I6 MONTHS FUNDRAISING & AWARENESS

MAJOR FUNDRAISING EVENT WITH FINANCIAL GOAL, ACCOMPANING DIGITAL CAMPAIGNBEGIN DEVELOPING EMOTIONAL, PERSONAL CASE FOR WORK WITHIN OWNED MEDIA

IDENTIFY NEED WITH EXTERNAL VALIDATORSDEVELOP CONCEPT & BRANDIDENTIFY CO-MARKETERS, VESTED VIPS

PEOPLE FIRSTTHESE ARE HOMES NOT JUST HOUSES

CONCEPT&BRAND

DEMONSTRATED VALUE: PHASE II1 YEAR PROJECT DURATION

PHASE III3 MONTHS PROJECT CONCLUSION

CLOSING EVENTS & EARNED MEDIA REWARD PARTNERS AND DONORS, OFFER CHANCE TO PITCH FUTURE PROJECTSPUBLICIZE POSITIVE OUTCOMES OF PROJECT