taking products to market
DESCRIPTION
Richard Campos's presentation to Sheffield Inventors Group on 4 July 2011. Explores every step of the way from concept, patenting, prototyping, testing, marketing and exploitation.TRANSCRIPT
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Presented by
Richard Campos
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
What will you be famous for?
Innovative products and services?
Excellent Customer Service?
Innovative thinking?
The person with the longest list of patent registrations?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Stages of Product to Market:
The Idea Marketing
Funding
Product Launch
Contracts
Intellectual Property
DesignModel
Test
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
![Page 7: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/7.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
What problem does it solve?
![Page 8: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/8.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
What problem does it solve?
Is it practical?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Intellectual Property (IP)
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
Non Disclosure Agreements?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
Non Disclosure Agreements?
Patent/Design/Trade Marks filed?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Design
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
Conceptual design
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
Conceptual design
Engineering drawings
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
Prototype
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
Prototype
Demonstration
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
Understandable outputs
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
Understandable outputs
Complexity
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
![Page 27: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/27.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
![Page 29: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/29.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
![Page 30: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/30.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
![Page 31: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/31.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
What are the benefits/What’s in for me?
![Page 32: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/32.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
What are the benefits/What’s in for me?
Do you have a strategy?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
Are the sales projections clearly understood?
![Page 36: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/36.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
Are the sales projections clearly understood?
What are the means of achieving those sales?
![Page 37: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/37.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
![Page 38: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/38.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
![Page 40: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/40.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
![Page 41: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/41.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
![Page 42: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/42.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
![Page 43: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/43.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
![Page 44: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/44.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
Risk assessment complete?
![Page 45: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/45.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
Risk assessment complete?
The worst possible scenario planned for?
![Page 46: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/46.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
![Page 47: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/47.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
Have you:Legally written T&C’s?
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
Have you:Legally written T&C’s?
Agreed and signed all contracts?
![Page 49: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/49.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
One last thought
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RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
![Page 51: Taking Products to Market](https://reader033.vdocument.in/reader033/viewer/2022052822/554c3725b4c905191f8b58bb/html5/thumbnails/51.jpg)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Any Questions?