CHENE PARK NEW AND SOCIAL MEDIA PROJECT

In today's web 2.0 world websites are not complete unless they have rich multimediacontent to engage visitors and social networking components that allow visitorsto engage each other. Websites have now become broadcast centers of informationand entertainment.

Our goal was to turn CheneParkDetroit.com into a fun place for concert fans to watch artist previews and blog about their favorite music. We would also establish a Chene Park presence in social networking, bookmarking and video upload spaces.

Phase 1 player integration

We wanted a video file and player format that was easy to integrate into thehome page as well as offer a smooth viewing experience. We elected to useflash for both the video and players for the home page and artist preview Playlist.

Phase 2 the videoSince Chene Park had no multimedia content to begin with. Our first step wasto create a video promo that would be used as a 30 second spot for cable TVand a version of the promo to run on its website home page. The video was topromote Chene Park as the summer concert destination.

Since there was no previous content to work from we decided to use concertimages like musicians, fans, motion text and a summer color scheme along with festive music.

Click box to play video

Phase 3 artist preview videosChene Park was working with very limited resources when it came to artist contentto help promote upcoming concerts. We felt what better way to promote each concertthen to have fans do video testimonials of their favorite artist appearing at Chene Park.

This strategy would also serve well in helping spread the videos virally. Fanscould send their video to friends, family and co-workers.

Click box to Play videos

Phase 4 social networkingDifferent social networks have different atmospheres and different communities. Our goal was to help create brand awareness while promoting the Chene Park 2009 summer concert series in the following social spaces.

Offers great analytics likevideo viewer demographicsage, location and popularity of video

Offers African Americanaudience 15-50

Allows concert goers to engageeach other on the day of and while attending the concert.

Great place to connect withmusic enthusiast and groups Used to create the Chene Park

Blog page

Allows Chene Park to send itsvideos to fans who want to receivevideo content on their mobile phone

Website used to post and shareevents like concerts

Offers a mixture of demographicseasy sharing of video, photos and events amongst friends and groups

Successful LaunchA week before the April 25th Box Office opening the video promo started airing on Cable TV in Detroit . Also at this time our team started making friends insocial networking spaces. As a result Chene Park had the largest Box Officeturnout in years.

Box Office opening 2009

Chene Park FaceBookPage has over 460 friendsand continues to grow

By promoting the promo videoon FaceBook and BlackPlanet the video promo has reached 300 views and growing