TAKING YOUR STARTUP GLOBAL: LESSONS LEARNED FROM WEEBLY & EVERNOTE

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TheFamily

code: lamifasisi

WIFIWIFI

TROY MALONE VP INTERNATIONAL AT WEEBLY

@TROYMALONE

#BIENVENUEWEEBLY

THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED

 Coupon: http://thefamilymeetup.weebly.com/

Founded by Dan, Dave & Chris

est. 2007

Started as a class project

Solving a problem: why is it SO hard to build a website?

Dropped out of college to move to San Francisco

35 Million

32 million+ site creators in 170 countries around the world

60% / 40%

40% / 60%

One Minute Glimpse

of Weebly around the world

Why Go International

• Distribution/Logistics have changed

• Top products gain traction quickly

• It’s a big market

• Analytics can show you the opportunity

First Step: Do Nothing

25% - 30%

Choose Your Focus Markets

• Much easier to enhance growth than to force it

• Lead with analytics - you never know what you will find

• Taiwan

• Netherlands

Choose Your Focus Markets

• Size of addressable market

• Income per capita

• Mobile/Internet penetration and growth

• Behavioral matches/indicators

• Economic drivers

Start with Tests

• Messaging that works in that market

• Pricing

• Relevant channels for your business

• What demographics you appeal to

Localize Your Offering

• Show an appreciation for the market

• Check your name!

• Application infrastructure localization

• Service emails for both language and tone

Localize Your Offering

• Marketing

• FLE - if an application

• Support Currency and local payment methods

• Partners - marketing and product

Form a Team and Execute

THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED

 Coupon: http://thefamilymeetup.weebly.com/

LET’S GRAB A COCKTAIL!

LOVE.

THEFAMILY.CO

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