tale of two cottages - using social media: travel & tourism
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Social Media made simple
Using Social MediaTourism & Travel Making sense of social web tools
Social Media made simple
+ Starting Simple @pcmcreative
Theatre Design & Technology 12 yrs Theatrical Stage Manager Technical Projects Manager Intranet manager Web 2.0 – Digital Resources Social Media 2006 Arts & Culture
Social Media made simple
+ Timelime
A Brief History Social Media: is it just a fad? What is Social media? How can I use it effectively for business? Where do I start? Questions
Social Media made simple
+ A Brief History
Social media has become an integral part of modern society.
If Facebook were a country it would be the 3rd largest in the world.
There are niche sites for virtually every special interest.
Social Media made simple
+ Social Networks1999 - LiveJournal Built around constantly-updated blogs. Users follow one another, create groups and interact. The precursor to the live updates we see in social networks
today. Features added, include groups, question and answer forums,
advanced profile features and real-time updates.
15 Feb 2011Social Media made simple
Social Media made simple
+ Perspective
LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.
Social Media made simple
+ ...and finally
Facebook Started out as a Harvard-only social network back in
2004, it quickly expanded to other schools, then to high schools and businesses
Open to everyone by 2006 In 2008 Facebook became the most popular social
networking site, surpassing MySpace, and continues to grow.
Feb 4th 2011 celebrated 5th birthday – 150 million members
Social Media made simple
+ Just a fad? – Social Media
http://bit.ly/ce621kSocial Media Energy
Social Media made simple
+ What is this Social stuff?
Social Media and Social Networking. Media broadcasts messages and content. Networking involves interaction and relationship building.
Put the word 'social' back and there is a fundamental interdependency between them.
Social Media 101 for Estate Agentswww.estateagencyacademy.co.uk
Social Media made simple
+ Social Media – technically speakingThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
Social Media made simple
+ Experiences...
Social Media made simple
+ The Experience
Social Media made simple
+ Foundation Thinking
“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus Romer
Artistic Director - Pilot Theatre Company.
Social Media made simple
+ 7 Roads of Social Media
1. Generate leads and attracting visitors2. Provide customer service3. Improve customer retention? 4. Increase your knowledge? 5. Competitors, alignment & metrics? 6. Establish your authority as an expert?7. Do business more productively?
Social Media made simple
+ Tale of Two Cottages
Wheeldon Trees Farm Leads Retention Service Productivity Knowledge Authority Align
Tom’s Barm Service Leads Retention Knowledge Productivity Align Authority
Social Media made simple
+ Leads
USP – What makes you different? SEO – Well coded website Organic SEO – Considered content Keywords used by your target market Monitored Analytics Video Call to action
Social Media made simple
+ Trip Advisor
Owners page Badges & Widgets Cards Flyers RSS
Social Media made simple
+ Old Media meets New Media Magazines Papers Fliers Posters Programs Business Cards Buses Signs T-Shirts
Social Media made simple
+ QR codes
Social Media made simple
+ In practice
http://bit.ly/gVtrkF
Social Media made simple
+ Service
Be a hub and provide Information Advice Conversation Feedback
QR codes Geo Location
HOLIDAY SURVIVAL GUIDE20+ Tools for Family Travel
Social Media made simple
+ Foursqaure iPhone Android Blackberry Nokia
Social Media made simple
+ Walks, Hunts - Trips
Social Media made simple
+ Retention
Be a hub and provide Information Advice Contact Conversation Feedback Community
Social Media made simple
+ Facebook – what’s on offer?
Marketing HubsFacebook for Business
Status Updates Groups / Fan Pages / Profiles Forum discussions Notice Boards / Wall / Events PPC targeted advertising Video & Photos IM live chat
Social Media made simple
+ The State of Facebook
News Feed
Profile
Groups / Pages
ID switch
Like / Share
Friend Lists
Social Media made simple
+ Pages vs Groups vs Profiles People have PROFILES Businesses have PAGES Projects have GROUPS
Social Media made simple
+ On Facebook
Peak District Premier Cottages
Social Media made simple
+ The 5 steps
Arrive Listen Ask Provide Deliver
@loudmouthman – 5 steps article
Social Media made simple
+ Development
Listen Ask
Social Media made simple
Social Media made simple
+ Listening
Peak District Derbyshire peakdistrict
Social Media made simple
+ Authority
Deliver Encourage UGC
Social Media made simple
Facebook is essentially a SOCIAL network. LinkedIn is a BUSINESS networking platform.
Linkedin exists to help you makebetter use of your professional network and help the people youtrust in return.
Social Media made simple
+ LinkedIn – What’s on offer Status Updates Groups & Forums Events Listing Job Searching Business Listings Job Posting Messaging Answers
Social Media made simple
+ With out the social doilies! A profile that summarizes your professional expertise and
accomplishments
Manage information that’s publicly available about you as a professional
Gain new insights from discussions with like-minded professionals
Discover inside connections that can help you land jobs and close deals
Social Media made simple
+ Metrics - Align & Measure
Facebook MySpace LinkedIn Twitter YouTube FriendFeed
Social Media made simple
+ Productivity
Team Collaboration Webinars Cloud Computing
Social Media made simple
+ 7 Roads – where do I start?
1. Generate leads and attractive visitor2. Provide customer service3. Improve customer retention? 4. Increase your knowledge? 5. Competitors alignment & metrics? 6. Establish your authority as an expert?7. Do business more productively?
Social Media made simple
+ Simple Campaign Structure
Plan Prepare Deliver Reflect Report
Social Media made simple
+ Making it Work Start small. Schedule social media time. Pick your platforms. Define your goals & expectation. Formalise practice and conduct. Establish your identity. Build your community. Make the web part of your process.
http://bit.ly/policytool
Social Media made simple
+ All roads lead home
Audience
Agents
Clients
Funders, Investors Customers
Stakeholders
Staff, Team, Employees
SuppliersPress
Social Media made simple
Guests
Visitors
Social Media made simple
+ Have a go…
http://bit.ly/pcmpdpc
#PDPC
Social Media made simple
+ PCM projects - @pcmcreative
Questions