White PaperIBM Software November 2015

Talent acquisition for the 21st century

2 Talent acquisition for the 21st century

To succeed today, organizations need to take advantage of information technology in every area of their business. Talent acquisition is no exception. Robust, reliable technology can help recruiters more effectively engage with candidates.

According to Aberdeen Group, the user experience is key. It is more important than ever to have friendly and interactive platforms. In terms of talent acquisition, companies that prioritize the candidate experience are more than twice as likely to improve their cost per hire on a year–by-year basis.1

In addition, social capabilities can enable recruiting professionals to use the Internet for job applications, social referrals and video interviewing. Mobile integration also enables users to connect with information where and when they need it.

With better tools and insight into people and data, organizations can much more quickly identify talent, match capabilities to market needs, retain the best talent and improve recruiting outcomes.

Simply put, recruiting organizations can replace traditional processes with information, automation and precise methods to engage and develop a smarter workforce.

Contents

3 Simplicity and productivity, not complexity

3 The right tool for the right task – Job requisitions – Job seekers – Recruiting – Candidate interviews

7 Talent acquisition for all users

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The right tool for the right taskIn essence, HR users in big and small organizations need advanced tools to help them address the challenges of faster decision cycles and evolving business needs. Job seekers also require access to information, forms and tools from any device at any time.

IBM® Kenexa® BrassRing on Cloud provides global recruitment technology to help organizations manage the complete hiring cycle. This includes sourcing, attracting, engaging and hiring quality talent quickly and efficiently.

The solution helps companies:

• Market to and engage candidates using leading mobile and social technologies.

• Mine large applicant volumes to find quality candidates.• Streamline recruiting and hiring processes including

requisition approval, HR status changes and candidate communications.

BrassRing provides an intuitive user interface that is easier for users to navigate. It includes advanced features such as dashboards and mobile interfaces for recruiters and candidates — which brings familiar consumer web features into the recruiting experience.

Empowered with this software, all kinds of business users can make the media and data driven decisions that lead to good outcomes.

Simplicity and productivity, not complexityTalent acquisition systems should be easy to use, support decision making and speed productivity.

Recruiters, hiring managers and other stakeholders need an intuitive environment that helps them quickly perform tasks such as approving requisitions and assessing candidates. They should not have to switch environments, learn new applications, or rely on IT to serve up reports and data to analyze.

They require self-service software that is integrated with other systems, and keeps pace with the way they work.

From dashboards to flexible processes, communications, workflow automation and data analysis, talent acquisition software should create efficiencies as well as support an organization’s evolving needs.

Job seekers also expect an engaging experience, from any device. According to an IBM Smarter Workforce study on mobile engagement, over half of job seekers used mobile devices in past or current job searches. Of those, nearly 60 percent said that organizations offering mobile recruiting were more attractive.2

As well, 92 percent of mobile-based job seekers said they prefer to receive job-related information by email. While 32 percent use text messages, and 29 percent prefer social media. This underscores the need for multiple channels when engaging with candidates.

4 Talent acquisition for the 21st century

With BrassRing, users can easily put together requisitions to suit different job needs. Job descriptions are pulled from the organization’s database. As users work in different areas of the software environment, information is automatically updated — for example, a list of cost centers is filtered by location.

To improve the candidate experience, users can embed additional content such as videos about open positions and what is required for each.

Users can also attach interview guides, providing structured questions and candidate traits and weights, to assist the interview team during the hiring process. This helps ensure a consistent process up and down the line.

Job seekersJob seekers want a personalized user experience from any device. They want to move through job searching, application and onboarding tasks with ease. They also want to present themselves in the best possible way to the hiring team.

BrassRing allows job seekers to search, apply for and share jobs from any device in an interactive candidate environment. With a responsive design, the system automatically reorganizes content to fit almost any size screen.

Job requisitionsWhether it is replacing an outgoing employee or fulfilling a business need, hiring managers have to create and manage job requisitions to fill positions.

Access to relevant information helps managers make faster decisions. A central, self-service platform for processing requisitions ensures consistent workflow, reliable data access and distribution to the right people.

Figure 1: Information is automatically updated as users manage job requisitions.

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Job seekers can search and click on jobs to view detailed information. A mobile apply capability also enables users to do more than browse. For a position that interests them, they can complete job applications and questionnaires from their device.

Job seekers can look for jobs on the company’s social media site as well, and share job postings with friends and colleagues in their social networks. The system tracks and credits the original user for any referrals.

RecruitingRecruiters often have to handle large applicant volumes, and they need to quickly find quality candidates especially during peak hiring seasons.

Figure 2: A responsive design reorganizes content for any size screen.

Figure 3: Recruiters can compare candidates side by side and quickly identify key choices.

6 Talent acquisition for the 21st century

BrassRing provides automated applicant screening, candidate tiering and instant notifications when highly qualified individuals apply. In this way, the solution quickly refines the applicant pool by identifying the best candidates quickly and efficiently. It can also promote a consistent process, supporting equal opportunity directives.

Recruiters are able to customize their candidate folders based on current hiring needs and even compare multiple candidates in the same view. Each recruiter is able to customize which candidate details appear so they can view education, assessment scores and skills at a glance. They can also compare candidates side by side and identify their key choices using a speed browse feature.

Since recruiters are often on the go, they can easily access this information using any mobile device in near real time.

Recruiters can share information with hiring managers using the eLink functionality. Using a secure link provided in an email, managers are able to review and provide feedback on candidates without having to log into or navigate the system.

Candidate interviewsRecruiters and hiring managers have to track candidate interview activities and status. They require a quick snapshot to monitor events and an intuitive workspace for organizing information. They also need to collaborate to share comments or suggestions about interviews, complete evaluations and provide results with management and other stakeholders.

BrassRing allows HR professionals to create, review and manage master interview schedules around the clock. Recruiters can schedule and request interviews with email, create interview schedules for email distribution, monitor time-to-schedule and access interview details — all from one location.

Figure 4: Recruiters can access candidate information from their mobile device.

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BrassRing interview management tools further allow users to schedule one-to-one, one-to-many and many-to-many type interviews.

Users can develop any number of interview forms for each position and create an effective methodology to easily rate candidate responses. BrassRing distributes these forms to interview teams, collects feedback and automatically stores the results in candidate records. Interview ratings can be displayed in a column within search results, showing candidates ranked side by side according to suggested scores.

An event manager feature helps recruiters create and automate the scheduling process for complex recruiting events. With this feature, organizations can create a more streamlined event experience for large numbers of candidates at the same time. The automated scheduling capability is effective for college recruiting and other high-volume recruiting events.

Schedules can be automated, and electronic invites enable candidates to choose interview dates and times.

Talent acquisition for all usersAn advanced talent recruitment solution connects key stakeholders with content and collaboration tools to help them make informed decisions and work more efficiently.

Kenexa BrassRing on Cloud provides smarter technology that can extend the people side of recruitment. It brings employees and employers together — to achieve more. Using the platform, HR organizations can handle greater candidate volumes, streamline recruiting steps and onboard top talent sooner. This only benefits your company and can lead to better business performance.

For more information To learn more about talent acquisition solutions, visit: ibm.com/talent-management

© Copyright IBM Corporation 2016

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Produced in the United States of America January 2016

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1 Zach Lahey, Aberdeen Group. Talent Acquisition Technology: Today, Tomorrow, and Beyond. May 2015.

2 Dr. Haiyan Zhang, IBM Smarter Workforce Institute. Mobilize to realize: Job seeker insights for mobile recruitment success. August 2015.

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