talent branding - creating your legacy - linkedin summit
DESCRIPTION
Talent is your organizations voice. Creating a Talent Brand Legacy is key in finding and keeping your Rock Stars - The ones who live and breathe your company values day in, day out. This presentation is an overview of why creating a compelling Talent Brand with your best assets (your people) is business critical.. EnjoyTRANSCRIPT
The Real Rock Stars of Your Business are
everywhere you look, if you know what you
are looking for!
Sources: Forbes, EBI and Universum
10% increase in EB can increase annual profits by $2,400 per
person per year
Attraction!
Managing Corporate Reputation
as an awesome place to work
Top Talent comes to
you
Engaged Staff. 36% more likely
to perform above average
An Average of 10%
reduction In Cost per
Hire to the
Company
Helps to
differentiate you from
your Competitors
Delivery
10% Growth in Talent
Branding Management Jobs in the last 2 years
Development
Total Talent Brand Investment increased
86% over the last 3 years
86%
83% of Global Recruiting
Leaders identify TB as a Critical
Driver to Attracting Top Talent
Some Food for Thought…..
The ‘Team’ with the Best Players Wins Jack Welch
Power of Brands
Sources: Arabian Business, Merrill Lyunch, Brand Finance
Visitors will more than DOUBLE
Up to 300,000 New Jobs expected
Potential windfall of $23 Billion
Sources: Arabian Business, Merrill Lyunch, Brand Finance Sources: Arabian Business, Merrill Lyunch, Brand Finance
They get you Hooked…..
‘We aren’t an Auto Brand. It’s not about getting from point A to point B, it’s about living life in the way you choose’.
Mark-Hans Richer, CMO, Harley Davidson Group
They Impact you…..
Turning Technology into a Lifestyle
They can Deflate you…..
People Power Brands
Effective Talent Branding is Critical to Winning Top Talent
Top Talent have Top Opportunities
The Best Differentiator you have are your People
It’s time to Humanize your Talent Function
Your Employees are your best asset. Happy Employees
make for happy Customers Richard Branson
People Power Brands
But What is Talent Branding?
“Talent Branding is a logical process
through which Employers strive for one
main goal: to have a strong appeal on
their future and current ideal Employees”
Source: Universum
Paint the Right Picture
The Challenge…
Effective Talent Branding needs HR people to
start thinking like Marketers….
You are simply Marketing to a different audience…..
…….Talent
From This…….
To This…….
Fad or the Future?
Fad or Future?
Benjamin Franklin
An Ounce of Prevention is Worth a Pound of Cure
Avoiding the Unnecessary and the Obvious
It’s all about shifting from good.. ……to FIRST CLASS
The Talent Revolution…
The Talent Revolution
From this……
The Talent Revolution
…To This
More than 1 million hits in 8 days
More than 800 LinkedIn requests
In excess of 1,000 ‘messages’ 150 JOB OFFERS!!!!
Employee Review Websites
Create the Beat…
Wondering where to start?
5. Comms Strategy
Candidate Experience
referrals Social Media Advertisements
Website Awards
Internal Communications On-Boarding Corporate Social Responsibility
assessment centres
One Voice…..Many Channels
The Candidate Experience…Reality
Time to Think Differently….
A Totally Different Mindset…
• Think like your Target Audience
• Dare to be Different
• Create your Candidate Experience Legacy
Consistency is key….
Tomorrows World…..
….changing the way you Recruit
The Future……Some Facts!!
200 million LinkedIn Members
LinkedIn Members in MENA million5
2 New LinkedIn Members Every SECOND
By end of 2013, there will be more mobile devices on earth than there are people
84% cannot last one day without a mobile phone
50% of Americans sleep with their mobiles next to them
20% of people check their phones more than once every 10 minutes
Global mobile data grew 70% just in 2012
use a mobile Job Search App % of Job Seekers77
Humanising Talent Acquisition
It’s Time to find & Keep YOUR Rock Stars!
