David Gurteen

KM goes SocialKM goes Social

August 2008

IFLA Quebec

David Gurteen

Begin with the end in mindBegin with the end in mind

• A brief history of KM

• The impact of social toolsand Web 2.0 on KM

• KM 2.0: KM goes Social

David Gurteen

Two early forms of KMTwo early forms of KM

• Techno-centric KM

• People-centric KM

David Gurteen

Techno-centric KMTechno-centric KM

• Corporate KM• Birth 1995 (Lotus Notes 1989)• Internet, Intranets, Office, E-mail • The management of

unstructured information• Database and search centric• For many organizations what

KM is about!

David Gurteen

People-centric KMPeople-centric KM

• Pioneers– BP (Chris Collison, Geoff Parcell)– Buckman Labs (Bob Buckman)

• Personal Knowledge Management (PKM)• People Centred Knowledge Management (PCKM)• Soft tools e.g. Cops, After Action Reviews

David Gurteen

People-centric KM ToolsPeople-centric KM Tools

• Communities of Practice• Storytelling and narrative• After action reviews• Peer assists• Retrospects• Knowledge Cafes• Open Space• Appreciative Inquiry

David Gurteen

KM TodayKM Today

• Both forms of KM practiced• KC UK

– Collaboration– Content

• Over-hyped, underperformed• Is KM dead?• KM changing/evolving• Not driven by the traditional KM community

David Gurteen

The DisruptorThe Disruptor

• Social Tools• Quietly evolving on the web• Roots not in KM• Social Tool thought leaders

and even KM advocates avoid the label!

David Gurteen

Social ToolsSocial Tools

• What are social tools for?– Finding and connecting with people– Building communities– Sharing knowledge– Informal learning

• They are personal/social KM tools!

David Gurteen

Social ToolsSocial Tools

• Weblogs• Wikis• Social book marking & tagging• Social Networking Communities• Instant Messaging/Presence• RSS Feed Readers• Micro-blogging• Podcasts, videocasts• Mashups

•Blogger•Technorati•MediaWiki•LinkedIn, Facebook•Delicious•Google Reader, Bloglines•Skype•Flickr•YouTube, Google Video•Twitter•Odeo•Slideshare•iPod•Creative Commons

David Gurteen

Web 2.0Web 2.0

• The social web• The participatory web• Built around social tools• Evolved, emerged• Not planned• Not IBM or Microsoft• Open protocols• Low cost

David Gurteen

Enterprise 2.0Enterprise 2.0

• Taking Web 2.0 into the organization• Weblogs and Wikis• IBM and Microsoft now in the game• And more …

David Gurteen

So what does this mean for KM?So what does this mean for KM?

David Gurteen

KM 1.0KM 1.0

• The old traditional, corporate, techno-centric command and control form of KM

David Gurteen

KM 2.0KM 2.0

• Take– People-centric KM, PKM

• CoPs, AARs, KCafes, …

– Social Computing• Weblogs, Wikis, …

• To create– A new form of KM – KM 2.0 or Social KM

David Gurteen

Social KMSocial KM

• Corporate• Top down• Centralised• Command & Control• Monolithic systems• Explicit Knowledge

• Personal• Bottom up• Decentralised• Distributed• Ecosystems• Tacit Knowledge

KM 1.0 KM 2.0

David Gurteen

KM Tool ComparisonKM Tool Comparison

• Taxonomies• People Finders• Databases• E-mail• Newsletters• Discussion Forums

• Social Tagging• Social Networking• Blogs & Wikis• Instant Messaging• RSS Feeds & Readers• Blogs

KM 1.0 KM 2.0

David Gurteen

Social KMSocial KMKM 1.0 KM 2.0

KM is extra work KM is part of my everyday work

Work is behind closed doors Work is open and transparent

People are afraid to talk openly Anyone can say anything

People directories provide contact information

Social Networking platforms reflect who is doing what with whom

Content is centralised, protected and controlled

Content is distributed freely and uncontrolled

IT chooses the tools I use I have a choice & select my own tools

Knowledge sharing is database centric Knowledge sharing is people centric

Knowledge is forcibly captured just incase

Knowledge is naturally captured as part of my work

Best Practices Stories

David Gurteen

Social KMSocial KM

KM 1.0 KM 2.0

Distribute by e-mail Subscribe to feeds

CoPs centrally controlled Anyone can start a CoP

Centrally controlled publishing Anyone can publish

Search for experts and content separate Content filtered through experts

Content is centralised, protected and controlled

Content is distributed freely and uncontrolled

Context stripped Rich stories, audio and video

Professional voice, 3rd person Personal voice, 1st person

Think quietly alone Think out load together

Efficiency and productivity Improved decision making & innovation

David Gurteen

KM is about ConversationKM is about Conversation

KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about.

Dave Pollard

David Gurteen

KM is SocialKM is Social

David Gurteen

Knowledge SharingKnowledge Sharing

People and TechnologyPeople and Technology!!

David Gurteen

Begin with the end in mindBegin with the end in mind

• My story – how I use technology• Demonstrate the power - technology can put

in the hands of the individual• To provoke thought, sow seeds in your minds• Some thoughts on the future

David Gurteen

My WebsiteMy Website

• Created August 1999• Did not want to create a ‘marketing’ website• Provide value through real content• Demo my capabilities in an authentic way

David Gurteen

Gurteen Knowledge WebsiteGurteen Knowledge Website

• People Profiles• Books• Events• Quotations• Places• Articles• CountriesCities

• Highly structured• Page types• Each page

categorised

David Gurteen

Knowledge LetterKnowledge Letter

• 1st issue May 2000 to 200 people• Issue 98 in 9th year!

– 15,000 people in 154 countries

• To draw more people to my site• Had long wanted to write• Blog-like• Lesson: talk in my own voice

David Gurteen

Knowledge LogKnowledge Log

• First blog March 2002• Integrate Blog & newsletter

August 2007!• My website is real blog

David Gurteen

RSS FeedsRSS Feeds

• July 2002• My weblog, site updates,

jobs, events, books, quotes• “Pimped” by Feedburner• Other feeds

– Google Video, YouTube,Twitter, Flickr

David Gurteen

Email FeedsEmail Feeds

• Quote of the day• New Books• New Events• New Jobs• Knowledge Cards

– One a week for 20 weeks

Over 2,000 people receive my quote of the day by e-mail and RSS

feed

David Gurteen

Media PlayerMedia Player

• August 2006• Single page access

to multi-media files– YouTube– Google Video– WMW

• Free ajax code

David Gurteen

My Contact PageMy Contact Page

• Email address, phone number, postal address etc.

• Google map: where I live• Twitter: What I am doing• Skype: my online presence status plus

button to call me• Clock: the time in my time zone• Meeting planner: a link• Dopplr: current location and future trips

David Gurteen

Gurteen Search EngineGurteen Search Engine

• Google Customised Search Engine• Searches over 800 KM websites and weblogs

David Gurteen

Other FeaturesOther Features

• Polls• Raffles• Knowledge Seeds• Knowledge Slide Show• Downloads• Users can post comments, events, books etc

David Gurteen

Use of Social ToolsUse of Social Tools

David Gurteen

TwitterTwitter• Micro-blog

– Update from mobile phone• Panel on my website• Twitter: current activity• Skype: online presence• Three feeds: personal, GurteenQuotes, GurteenNews• 290 people following me

David Gurteen

Linkedin & FaceBookLinkedin & FaceBook

• Over 500 friends• About 200 Community members• Keeps you connected and in-touch at the

‘micro-level’• Waiting to see what emerges

David Gurteen

PodcastsPodcasts

• Video iPod• TEDTalks• Video podcast of all

my Google videos– Undocumented Google feature

+ Feedburner– Took minutes to create

David Gurteen

FlickrFlickr

• I photo every event in which I participate

• Upload to Flickr• Embed slide show on my website• Can merge photos taken by

different people with a common tag & create a composite slide show

David Gurteen

YouTube & Google VideoYouTube & Google Video

• Started out with “What is KM?”– Over 30 mini-interviews uploaded– Embedded in my site

• Other KM and related videos on my site e.g. Patrick Lambe (blip.tv)

• HK Knowledge Café, NLB talk

David Gurteen

SkypeSkype

• Lotus Notes, Firefox• Skype

– Voip, Skype-in, Skype-out, SMS, IM– Presence– Conference calls– Webcam

• Pamela: record interviews

David Gurteen

Document Hosting ToolsDocument Hosting Tools

• Slideshare– Share powerpoint slides

• Google Docs– Replacement for MS Office

• Scribd– Share PDF documents

• Calameo– Create multimedia documents and share

David Gurteen

My ToolsMy Tools

• My Tools section on my website• Lists all tools I use• How I use them• Plus problems, tips etc

http://www.gurteen.com/gurteen/gurteen.nsf/id/my-tools

David Gurteen

Some thoughts on the futureSome thoughts on the future

David Gurteen

The FutureThe Future

• I’ve been an early adopter• I never foresaw the growth in social tools and

their enthusiastic adoption• But we have only just started• The use of these tools and the new ways of

working that they enable is transformational!

David Gurteen

The FutureThe Future

• More amazing social tools– Powerful– Easy to learn, easy to use– Highly customizable/programmable– Open source, near free

• All the things that I have done– Anyone or any organization can do today– Outside and inside the firewall!– You do not need to be a programmer

David Gurteen

The FutureThe Future

• More home workers• More mobile people working, globally,

anyplace, anytime• More independent workers• Social tools provide ideal support for this type of work• People will demand access to these tools within their

organizations• Like e-mail everyone will be using social tools• They will be a natural, social way of working

David Gurteen

Social Tools are phenomenalSocial Tools are phenomenal knowledge sharing tools knowledge sharing tools

with vast potential. with vast potential.

How can you make the most of them?How can you make the most of them?

David Gurteen

Conversation! Questions?

David Gurteen

www.gurteen.com

David GurteenGurteen KnowledgeTel: +44 1252 812 878Email: david.gurteen@gurteen.com

David Gurteen

LicenceLicence

• You may use these slides under the following Creative Commons Licence

• Attribution-Share Alike 2.0

• http://creativecommons.org/licenses/by-sa/2.0/uk/